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Senior Integrated Marketing Manager
Senior Integrated Marketing ManagerVirtualVocations • Worcester, Massachusetts, United States
Senior Integrated Marketing Manager

Senior Integrated Marketing Manager

VirtualVocations • Worcester, Massachusetts, United States
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A company is looking for a Senior Integrated Marketing Manager, Americas.

Key Responsibilities

Design and execute high-impact integrated marketing programs across various channels to support marketing objectives

Lead cross-functional teams to ensure unified execution of integrated programs and accountability for program objectives

Drive pipeline and revenue growth by measuring program effectiveness and optimizing lead generation strategies

Required Qualifications

8+ years of B2B enterprise software experience in a growth marketing or integrated marketing capacity

Bachelor's degree in marketing or a related field

Extensive experience with funnel metrics and success in achieving pipeline goals

Integrated marketing expertise with a technology marketing background, specifically in SaaS

Strong data-centric focus with advanced knowledge of digital marketing and marketing automation best practices

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Manager Integrated Marketing • Worcester, Massachusetts, United States

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