Overview
Brand Strategy Manager to shape brand identity, lead end-to-end brand initiatives, including future premium product launches. This role will shape positioning, define and execute 360° marketing strategies, and ensure consistent storytelling across all channels.
The ideal candidate is experienced in fashion or e-commerce, with a strong background in brand strategy, campaign execution, and events. You’ll collaborate closely with cross-functional partners—social media, PR, influencer, creative / graphic, and product—to bring brand activations to life.
What You’ll Do
- Lead brand strategy, campaigns, and product launches
- Plan and manage end-to-end campaigns, including influencer travel activations, local events, and cross-channel storytelling
- Oversee events strategy and execution, ensuring seamless integration with larger brand initiatives
- Partner with creative, marketing, PR, and product teams to deliver cohesive messaging
- Conduct market + cultural research to uncover trends and opportunities
- Ensure brand integrity through storytelling, visuals, and partnerships
What We’re Looking For
5+ years in brand management / strategy (luxury, fashion, beauty, or lifestyle)Proven success building aspirational, consumer-facing brandsBalance of creative vision and data-driven insightsStrong communication and leadership skills#J-18808-Ljbffr