Senior Director, Membership & Development

Job Description

Job Description

The Cal Alumni Association (CAA) provides all Cal graduates with rewarding connections to the university, to fellow alums, and to current students. Founded by the original graduates of the University of California in 1872, the Cal Alumni Association today represents more than half a million alums living throughout the world.

Our mission is to cultivate a lifelong relationship with our alma mater by connecting and inspiring alums, students, and the campus community through meaningful and inclusive opportunities. We foster a culture that celebrates diversity, creates a sense of belonging, and advances equity.

Senior Director, Membership & Development

The Senior Director, Membership and Development is responsible for advancing the membership, annual giving, and donor stewardship programs of the Cal Alumni Association. This individual will drive revenue growth, alumni engagement, and long-term loyalty through integrated strategies that combine marketing, data analytics, benefit innovation, and relationship cultivation.

Reporting to the Executive Director, this position plays a critical role in achieving CAA's revenue and engagement goals, ensuring alignment between membership value, philanthropic support, and lifelong alumni connection. The ideal candidate brings expertise in nonprofit fundraising, membership business models, digital marketing, and team leadership. This role will manage the Director of Annual Giving, the membership sales and service team, donor stewardship and gift processing staff, and related contractors and vendors.

Responsibilities

Strategic Leadership & Planning

• Develop and execute a comprehensive advancement plan encompassing membership acquisition and retention, annual giving campaigns, and donor engagement pipelines.
• Establish and monitor performance metrics across all revenue channels, including membership dues, annual gifts, and affinity campaigns.
• Advise the Executive Director on revenue strategy, donor behavior, and alumni lifecycle engagement.
• Prepare annual business plans and quarterly dashboards for internal and board-facing reporting.

Membership & Annual Giving Strategy

Revenue, Forecasting & Program Performance

Partnerships, Member Benefits & External Engagement

Team Leadership & Talent Development

Required Qualifications

Preferred Qualifications

Salary and Benefits

This position is classified as an at-will, full-time, exempt position. Pay range will be between $130,000-$200,000 annualized, depending on experience. The role is eligible to participate in company-sponsored benefits, our 403(b) plan with a company match, and generous paid time off. CAA staff members also have access to many UC Berkeley faculty and staff discounts. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

BenefitsFor Our Full-time Employees :

CAA offers an excellent health care and supplemental benefits packages, 403(b), a generous paid time-off benefit, and more. We have a friendly, relaxed but professional environment, and we pride ourselves on our team approach.

Health Care Benefits :

Paid Time Off Benefits :

Professional Development :

Financial Benefits :

Life Insurance

Commuting and Parking :

Access to Campus Programs and Discounts :