Sr Manager, Category Strategy

Farmer's Fridge Category Manager

Farmer's Fridge makes fruits and vegetables accessible and approachable for everyone. We offer a variety of fresh, healthy, ready-to-eat meals and snacks through our fresh food vending machines, wholesale partners, and our office pantry solution providing chef-curated meals to customers within seconds. Today, we operate a network of Fridges and partner with clients nationwide in high-foot-traffic areas, such as airports, hospitals, universities, and large office buildings where there is limited accessibility to fresh, healthy, grab-n-go options. We care deeply about what we're creating and aspire to make sure our customers feel that through every touchpoint. This shows up in many ways across the business. We are committed to prioritizing food safety, we are passionate about product quality, we value our employees, we champion the best idea no matter where it comes from, and we're committed to making an overall positive impact as we scale.

About the Role : We're seeking an experienced Category Manager to join our growing team. In this role, you'll define and execute category strategies that deliver on financial goals while delighting customers. This is a high-ownership role where you'll treat your category like a business, setting the strategy, delivering the financials, and pushing boundaries to drive both growth and margin improvement. You're a self-motivated problem solver who's comfortable rolling up your sleeves, learning through iteration, and combining intuitive decision-making with thoughtful analysis to move the business forward. As the company's category authority, you'll partner with cross-functional teams and collaborate with external grocery and big-box customers to shape assortment, pricing, and promotional strategies that unlock outsized value and long-term growth.

What You'll Be Doing :

• Own your category like a business. Set the vision, define strategy, and take full accountability for revenue and gross margin outcomes.
• Identify opportunities and risks by living in the data and category, blending customer insights, financial analysis, and market signals.
• Build scorecards, forecasts, and scenarios to monitor performance and connect category outcomes to company-wide goals.
• Serve as the category authority internally and externally, partnering with BU leaders, Sales, Marketing, and Account Management to embed strategies, and with Grocery / Big Box partners to shape assortment, pricing, and promotions.
• Collaborate with Merchandising to optimize shelf space in the Fridge channel and align with retail buyers on assortment, placement, and promotional strategies that maximize sales and margin.
• Partner with Operations and Supply Chain to identify and capture margin opportunities across SKU portfolio.
• Invent and scale playbooks. Design new ways of working, pilot them, and roll out best practices across the org.
• Foster accountability and results by rallying teams around clear goals and measurable outcomes.

What You'll Bring :

Bonus Points...

Compensation : The base salary range for this role is $140,000 - 148,000. The base pay offered will be determined by factors such as experience, skills, training, certifications, education, and any applicable minimum wage requirements.

In addition to base salary, this position is eligible for company performance-based bonuses and equity.

We provide a comprehensive benefits package, including :

Benefits at Farmer's Fridge :

In This Together - We stay connected, whether in person or virtually. We encourage business transparency through monthly town hall meetings and weekly financial updates. We set out to make the best product on the market, and we believe we've done it. We value your input in the new menu creation process. From regular tasting panels, where employees provide new menu feedback.

Happier Workdays - Each day at work should fill you with joy. We're a fun and passionate group, and we don't take ourselves too seriously. Bring your unique self to work, dress comfortably, and always feel free to share your thoughts and opinions. We encourage curiosity; there's no hierarchy here when we're all swapping ideas.

Never run on empty - Daily Farmer's Fridge meal and office snacks are just some of the offerings to make sure you aren't distracted by a growling stomach. Recharge with our paid sabbatical program after five years of service.

Innovate & Elevate - We're all teachers and learners. You'll grow and help grow the company through cross-functional collaboration, open access to leadership, and regular business updates. You have a direct impact on the company's bottom line. You can also impact your bottom line by participating in our 401(k) plan that includes a company match with immediate vesting.

Farmer's Fridge Diversity Statement :

"Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every single qualification. At Farmer's Fridge, we are dedicated to building a diverse, inclusive, and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles." Farmer's Fridge is an equal-opportunity employer. We are committed to providing equal employment opportunity in all employment practices, including hiring, without regard to race, color, religion, national origin, sex, gender identity, sexual orientation, age, disability status, veteran status, or any other characteristic protected by federal, state or local law. View our disclosures related to External Agencies and Applicants below : https : / / www.farmersfridge.com / careerdisclosures