Sr. Manager, Marketing Mix Modeling & Advanced Analytics

MMM Consulting Project Manager

Lead the execution of MMM consulting projects from intake to delivery across internal Yum brands and external clients.

Conduct category and brand-level analysis to define modeling variables, data needs, and performance benchmarks.

Build and validate statistical models (e.g., linear regression, regularization techniques) using tools such as Python, R, and SQL.

Deliver insights and recommendations through scenario planning and ROI simulations to optimize media allocation.

Act as the primary escalation point of contact for project interactions with brand teams and marketing partners.

Translate technical results into compelling business narratives through visualization, dashboards, and presentations.

Provide real-time consultation during planning cycles, brand reviews, and investment recalibration discussions.

Mentor and guide analysts on best practices in MMM, statistical modeling, QA, and consulting communication.

Ensure delivery rigor and model consistency across projects while incorporating new techniques and lessons learned.

Continuously evaluate and enhance delivery methodologies based on the latest trends in media measurement and martech.

Bachelor's or Master's degree in Statistics, Economics, Marketing Analytics, Business Analytics, or a related quantitative field.

12+ years of experience in marketing analytics, with a demonstrated focus on MMM, consulting, and client / stakeholder management.

Proven success in leading cross-functional analytics teams and mentoring junior talent.

A deep understanding of how marketing is executed, both digitally and traditionally, and how those investments affect business KPIs.

Exceptional ability to communicate complex analytical concepts clearly and persuasively to both technical and non-technical audiences.

Experience working across diverse industries, including QSR, CPG, and Retail, is highly preferred.

Strong problem-solving, stakeholder influencing, and project leadership skills.

Experience in Bayesian modeling frameworks and familiarity with cutting-edge martech platforms.

Adept at data visualization, presentation design, and business storytelling.

Demonstrated experience executing MMM or equivalent econometric frameworks across diverse media environments.

Ability to synthesize data into compelling stories tailored to marketers and finance stakeholders.

Prior experience managing analysts and leading analytics projects across multiple markets or verticals.

Ability to manage multiple client relationships simultaneously across geographies and verticals, ensuring high satisfaction and value delivery.

Salary Range : $139k - $163k

Employees (and their eligible family members) may enroll in the following types of insurance coverage : medical, dental, vision, legal, and accidental death and dismemberment, as well as FSA / HSA (depending on enrolled medical plan). Yum! also provides short-term disability, long-term disability, and life insurance. Employees may enroll in our 401(k) plan. Yum! provides 4 weeks of vacation, paid sick leave, 10 paid holidays, a floating day off, and 2 paid days for volunteer time each calendar year.