Posting Job Brand Activation Manager - NUTRL

NUTRL Brand Activation Manager (BAM)

Join the world-renowned Anheuser-Busch family, where passion meets innovation. We are seeking a dynamic and strategic Brand Activation Manager to drive brand presence, sales, and consumer engagement for the NUTRL brand in Columbia, MO. As a pivotal member of our team, you will lead the charge in ensuring NUTRL remains at the forefront of the market by supporting a national sampling program. The Brand Activation Manager will oversee the execution of weekly on-premise and off-premise sampling events in key accounts. Candidates must be highly motivated and results oriented. With Advantage, you'll be a part of an established and fast-growing company driven by groundbreaking ideas and an innovative culture.

Responsibilities :

• Develop and execute comprehensive activation strategies to achieve sales and brand objectives.
• Establish and maintain strong relationships with key accounts and the local wholesaler.
• Sell in brand programming to key accounts.
• Lead the planning and execution of brand activations, special events, sponsorships, and promotions.
• Manage all aspects of Brand Ambassador team including recruitment, training, scheduling, weekly event execution, and reporting.
• Provide guidance and support to the Brand Ambassador team to ensure alignment with company objectives.
• Local asset management - ensuring Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events.
• Responsible for activation recaps, metrics, and overall event success.
• Manage local budget & budget reporting / reconciliation.
• Perform pre-calls and checklists in preparation for sampling events.
• Monitor event execution while ensuring all key brand KPIs are achieved.
• Submit program deliverables accurately and on time each week. Deliverables include but are not limited to expense reporting, weekly recaps, BA survey audits, time sheet approvals, etc.
• Knowledge of local nightlife / events and local alcohol beverage laws.
• Assists in the analysis of sales and market / territory data used to provide consultation and / or correction for under-performing accounts
• Responsible for managing events in person

Qualifications :

What We Offer :

Job Will Remain Open Until Filled

Responsibilities

The Company is one of North America's leading sales and marketing agencies specializing in outsourced sales, merchandising, category management, and marketing services to manufacturers, suppliers, and producers of food products and consumer packaged goods. The Company services a variety of trade channels including grocery, mass merchandise, specialty, convenience, drug, dollar, club, hardware, consumer electronics, and home centers. We bridge the gap between manufacturers and retailers, providing consumers access to the best products available in the marketplace today.

Essential Job Duties and Responsibilities

Team Management

Manages all aspects of Brand Ambassador team including recruitment, training, weekly event execution, and reporting

Ensures Brand Ambassadors are properly equipped with merchandise and materials needed to execute sampling events

Regularly travel in market for purpose of, but not limited to; BA development, activation audits and performance reviews

Overall performance management of Brand Ambassadors providing direction, guidance, and support where necessary

Develop employees for career advancement and succession planning

Field Operations Management

Drive professional and value-oriented relationships with key wholesaler / client field management teams to drive positive relationships

Use reports and presentations to highlight success and / or improvement areas relative to program execution performance vs. performance objectives, competitive intelligence, key market initiatives, wins, losses, opportunities, and challenges

Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution / revisions

Conduct weekly conference calls with DM to communicate program updates and strategic priorities

Manage budget for assigned geographic area to maximize revenue and profit and lowering workman's compensation claims by enforcing a safe work environment

Additional responsibilities as assigned by one's supervisor or other manager related to the position / department

Client Relationship

Drive professional and value-oriented relationships with key wholesaler / client field management teams to drive positive relationships

Maintains consistency and highly visible presence in designated accounts within assigned territory

Teamwork / Dynamics

Work collaboratively with support and agency operations team in areas including, but not limited to, report development, event execution, financial control, and coverage model execution / revisions

Efficient tactical support on BA process, day to day business needs, and administrative support

Communicate daily / weekly with BAs through Whats App

Conduct weekly conference calls with local team to communicate program updates and strategic priorities

Supervisory Responsibilities

Direct Reports- Hires, retains, trains, coaches, guides, directs, and develops direct reports using company-wide processes, tools and resources

Indirect Reports- May delegate work of others and provide guidance, direction and mentoring to indirect reports

Travel and / or Driving Requirements

Education Level : (Required) : Bachelor's Degree Field of Study / Area of Experience : 2-4 years of experience

Experience in the alcohol or beverage industry preferred

Experience working in an agency, retail, CPG or CE environment

Skills, Knowledge and Abilities

Team player; works collaboratively with others.

Able to work in a fast-paced, results-driven environment. Able to be nimble in ambiguity; be open to change; embrace innovative ideas.

Able to communicate effectively through various methods while appropriately tailoring the message to the audience.

Ability to work independently while managing multiple tasks and deadlines.

Proven success in the execution and evaluation of sampling programs

Experience with recruiting, interviewing, and training Brand Ambassadors

Experience in creating weekly schedules with specific parameters for execution

Experience with approving team events, recaps, and payroll systems

Environmental & Physical Requirements

Office / Sedentary Requirements : Incumbent must be able to perform the essential functions of the job. Work is performed primarily in an office environment. Typically, requires the ability to sit for extended periods of time (66%+ each day), ability to hear telephone, ability to enter data on a computer and may require the ability to lift up to 10lbs.

Additional Information Regarding Job Duties and Job Descriptions

Job duties include additional responsibilities as assigned by one's supervisor or other manager related to the position / department.