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Chrysler Marketing Manager

Chrysler Marketing Manager

StellantisAuburn Hills, MI, United States
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For over 100 years, Chrysler has set the standard in automotive innovation. Today, we remain focused on the road ahead-driving a visionary future shaped by our legacy of excellence. Join us as we continue to redefine mobility and inspire the next generation of drivers.

Overview :

In search of a strategic marketing leader with a passion for brand growth and customer engagement. This role leads initiatives that elevate Chrysler's market presence through integrated campaigns across digital, retail, and experiential channels. Ideal candidates thrive in fast-paced environments and excel at managing complex stakeholder relationships.

Role Summary :

The Senior Marketing Manager will be responsible for developing and executing the marketing strategy from a national and local standpoint. This role will lead cross-functional collaboration, manage media and communications efforts, and identify opportunities to enhance brand visibility and commercial performance.

Key Responsibilities :

  • Implement integrated marketing communication plans to ensure consistent messaging across all platforms.
  • Develop and manage creative briefs for advertising, social media, campaigns, events, and product launches.
  • Execute go-to-market and launch strategies for new Chrysler vehicles and initiatives.
  • Coordinate with international teams to maintain brand consistency and alignment across global markets.
  • Plan and oversee events, including vehicle launches, special events, and auto shows.
  • Manage the naming process for new products and initiatives.
  • Oversee licensing and merchandise strategies to boost brand visibility and engagement.
  • Collaborate with business centers and dealerships to drive sell-in and sell-through

efforts.

  • Create and execute customer messaging strategies that complement national programs and resonate with regional audiences.
  • Identify and target specific regional audiences to amplify brand messaging.
  • Act as the face of the Chrysler brand for customers in the region, enhancing the customer experience.
  • Provide Chrysler and competitive product information, as well as local market intelligence, to the business center and national management team.
  • Adapt to a dynamic environment and handle new challenges effectively.
  • Travel regularly to cover the designated geography.
  • Basic Qualifications :

  • Bachelor's degree in Marketing, Communications, Business, or related field
  • 5+ years of experience in marketing, sales, or commercial strategy, preferably within premium or luxury automotive sectors
  • Proven leadership experience managing cross-functional teams and complex initiatives
  • Strong strategic thinking and agility in adapting to changing market conditions
  • Excellent communication and stakeholder management skills, including experience working with senior leadership
  • Deep understanding of digital marketing, CRM, and data-driven decision-making
  • Entrepreneurial mindset with a collaborative and solution-oriented approach
  • Salaried Employee Benefits (US, Non-Represented)

    Health & Wellbeing

    Comprehensive coverages encompassing the Physical, Mental, Emotional, and overall Wellbeing of our employees, including short- and long-term disability.

    Compensation, Savings, and Retirement

    Annual Incentive Plan (SAIP), 401k with Employer Match & Contribution (max 8%), SoFi Student Loan Refinancing.

    Time Away from Work

    Paid time includes company holidays, vacation, and Float / Wellbeing Days.

    Family Benefits

    12 Weeks paid Parental Leave, Domestic Partner Benefits, Family Building Benefit, Marketplace, Life / Disability and other Insurances.

    Professional Growth

    Annual training, tuition reimbursement and discounts, Business Resource & Intra-professional Groups.

    Company Car & More

    Comprehensive Company Car Program and Vehicle Discounts. Vehicle discounts include family and friends.

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    Marketing Manager • Auburn Hills, MI, United States

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