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Vice President, Integrated Marketing
MediabistroWorkFromHome, CA, United Statesjob_description.job_card.30_days_ago
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job_description.job_card.job_descriptionStrategic Client Leadership : Serve as the primary strategic point of contact and trusted advisor for assigned key client accounts, building and nurturing strong, long-term relationships at the marketing leadership level Integrated Campaign Strategy : Develop and champion integrated marketing strategies and full-funnel campaign plans that leverage the best of content, creative, and social disciplines to achieve client goals, with a strong emphasis on building brand awareness and engagement Client Needs & Insights : Collaborate closely with clients to understand their business objectives, target audiences, and marketing challenges, translating these insights into actionable and innovative marketing approaches Creative & Production Liaison : Brief and collaborate with internal content, creative (design), and production teams, ensuring clear communication of client objectives, providing constructive feedback, and ensuring timely and on-brand delivery of assets Project Management Oversight : Provide clear direction, set priorities, and oversee the day-to-day work of an integrated team, ensuring projects are well-managed, on schedule, within budget, and aligned with client expectations Performance Monitoring & Optimization : Monitor campaign performance, analyze results, and provide strategic recommendations for optimization and future initiatives to enhance client outcomes Internal Advocacy : Act as a strong internal advocate for client needs and perspectives, ensuring alignment and collaboration across all agency teams involved in the account Process Improvement : Identify opportunities to enhance the efficiency and effectiveness of client workflows and internal processes to improve the overall client experience Contribution to Agency Excellence : Contribute to the development of compelling case studies and potentially assist with award entries to showcase the agency's integrated marketing successes Bachelor’s degree in integrated marketing, journalism, communications, or a related field Minimum of 8-10 years of progressive experience in integrated marketing, with a significant focus on client service and account management within an agency environment Proven experience in developing and leading integrated marketing strategies and campaigns, with a strong understanding of content's role in driving awareness Experience briefing and collaborating effectively with creative (design) and production teams Demonstrated ability to provide clear direction and effectively guide the work of project managers or similar roles Strong client management and communication skills, with the ability to build rapport and trust with marketing-level client contacts Solid understanding of marketing analytics and the ability to interpret data to inform strategic decisions Excellent organizational skills and the ability to manage multiple projects and priorities simultaneously A proactive, solutions-oriented mindset with a strong commitment to client success Competitive salary Merit-based bonuses and promotions Hybrid work model to suit your schedule and lifestyle Excellent vacation policy including extended break for summer and winter holiday Participate in Empower Hours on Fridays; Team has the ability to log off by 3pm 401K Match Medical and dental benefits / FSA Paid Parental Leave Commuter Benefit Home office equipment stipend Growth Mindset Stipend of $100 annually for books, exhibitions, etc Technology reimbursement Wellness benefit Donation Match Mentorship Monthly recognition programs Employee referral bonus New business referral bonus Quarterly Highwire fun events Dog friendly work environment Extremely supportive, nurturing environment with many opportunities for learning and growth
Base pay range
$145,000.00 / yr - $195,000.00 / yr
About Us
Highwire is a modern strategic communications and digital marketing agency designed for disruptive companies. We work with high-growth technology companies and established brands looking to reinvent themselves. At Highwire, we believe that storytelling fuels transformation. And the most impactful stories represent all voices and perspectives. As a values-driven agency, we foster an inclusive environment where everyone—regardless of age, race / ethnicity, size, shape, gender identity, sexual orientation, religion and different abilities–can feel safe, celebrated and worthy. We ensure every Highwire Walker has unique support to climb to success. Our commitment to diversity, inclusion and belonging is permanent and foundational to our business and culture. We aspire to change our industry and build a better future for all. Our people-first culture is driven by four core values :
- Team Empowerment
- Growth Mindset
- Inclusion Always
- Fierce Distinction
We’re looking for individuals with big ideas, strong opinions, and the energy to bring them to life. If you thrive in an environment that values personal accountability, high standards, and boundless motivation, this is the opportunity for you. Be part of our award-winning culture and contribute to an exciting and growing business where you can make a real impact.
Vice President of Marketing – Responsibilities
Requirements
Highwire Perks
Note : The duties delineated above will vary depending on the needs of each specific account. The individual may be required to perform other duties as requested by supervisors.
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Vice President Marketing • WorkFromHome, CA, United States
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