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Business Development Manager
Business Development ManagerRoot + Beta • Little Rock, AR, US
Business Development Manager

Business Development Manager

Root + Beta • Little Rock, AR, US
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Job Description

Job Description

Description :

About Root+Beta : We’re Root+Beta, a collective of curious people who help our clients meet their business objectives through storytelling + strategy. We work as extensions of our clients’ marketing teams to drive powerful results & value for their businesses. We have an impressive track record for our size - we work with some of the largest and most successful agricultural brands in the world (and small ones, too) and continue to see large growth in our team & offerings each year.

About the Role : As the Business Development Representative, you’ll be Root+Beta’s biggest advocate and on the front lines of our growth. Your mission is to generate qualified leads and build a strong sales pipeline by identifying, connecting with, and qualifying prospective partners.

You’ll be responsible for opening doors, creating new opportunities, and then handing those opportunities off to our Account Team who close the business and nurture the relationship. Once the handoff is complete, you’re already onto the next lead, hungry to create the next opportunity that fuels Root+Beta’s growth.

Who You Are

  • Positively Dissatisfied. You’re never satisfied with mediocrity. You chase improvement, set high standards for yourself, and are always hungry for the next opportunity.
  • Passionate Communicator. You can explain Root+Beta’s value simply and persuasively. You enjoy connecting with people and can build relationships with ease. Your passion is contagious.
  • Digital Media Nerd. You have experience and knowledge of digital media tools, tactics and strategies and can relay the value and specifics of the media landscape to potential partners.
  • Priority Guru. You know how to manage your day, balance activity volume with quality, and focus on what moves the pipeline forward.
  • Figure-it-out-itude. You’re scrappy, resilient, and resourceful. You don’t wait for someone to hand you a solution; you find one.
  • Growth Mindset. You actively seek feedback, learn quickly, and evolve your approach to get better results.

What You’ll Do

  • Prospect for new leads through cold calls, emails, LinkedIn, and industry research.
  • Pitch Root+Beta’s capabilities clearly and persuasively to decision-makers.
  • Qualify prospects by understanding their needs, challenges, and fit with Root+Beta’s services.
  • Demonstrate the value Root+Beta provides, grounded in a strong knowledge of our offerings, values, and differentiators.
  • Maintain ongoing knowledge of the digital landscape, industry trends, and local market dynamics.
  • Set up introductory meetings and discovery calls for senior sales and account leaders.
  • Maintain accurate activity and pipeline updates in our CRM.
  • Meet or exceed weekly / monthly targets for outreach and qualified opportunities.
  • Collaborate with marketing and account teams to refine messaging and outreach strategies.
  • Travel up to 25% of the time to represent Root+Beta at trade shows, conferences, and key prospect meetings.

    • What Success Looks Like

  • Consistently generating high-quality leads that convert to new business.
  • Building and maintaining a healthy, predictable sales pipeline.
  • Effectively passing opportunities to the account team for closing and long-term management.

    • Required Qualifications

  • Agriculture Industry Experience - Professional background in the agriculture industry and understand how agribusinesses operate.
  • Sales Experience - Proven success generating leads, qualifying prospects, developing new business, and closing sales.
  • Marketing and Media Knowledge - Familiarity with marketing services, specifically paid media, to effectively communicate agency capabilities and sell Root+Beta services.

    • Salary Description

    $80,000 base salary plus a competitive 10% commission on agency gross income and three month guaranteed base at a negotiated rate

    Requirements :

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    Development Manager • Little Rock, AR, US