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Director, Sales Private Label

Director, Sales Private Label

Default BrandLos Angeles, CA, US
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Director, Sales Private Label

Join the California Dairies, Inc. (CDI) team, a farmer-owned cooperative dedicated to sustainably producing the highest quality dairy products while fostering a culture of innovation and collaboration. CDI products are delivered locally and around the world.

CDI's Consumer Products Group is the driving force behind the marketing and sales function for CDI's butter, supported by a strong food service business, and two heritage retail brands : Challenge and Danish Creamery. Proudly Californian, our butter is cultivated by the sun, and we believe that together we can spread that sunshine through every bite, every meal, and every shared moment.

We encourage you to be part of our team that's shaping the future of dairy!

We offer a generous total rewards package that includes :

  • Salary Range - $100,000 - $182,000
  • Family medical / dental / vision
  • Generous company contributions to 401k
  • Relocation Assistance
  • 11 Paid holidays
  • Paid vacation
  • Tuition reimbursement

The Director, Sales Private Label will lead the planning, sales, and execution of the Private Label business across all markets. It is the responsibility of this role to engage the customers at the highest level for building our business across these important customer partners. The role of the Director, Sales Private Label is for the design and development of products for Private Label inclusive of merchandising strategies, budgeting, sales targets, and profit objectives. The role is responsible for creating and executing on an annual budget including Sales, Gross Profit, Compensation, and other sales related expenses. The position requires proficiency following the company values of We are Stronger Together, We Take the Lead, We Work Hard Today for a Better Tomorrow, and We Reject the Status Quo.

Essential Functions

  • Develop, prepare, execute, and achieve a yearly sales plan and budget.
  • Develop and execute upon successful go-to-market strategies for the Private Label business.
  • Lead sales teams in direction of customers and the development of the overall account / customer strategy for delivering budgeted sales targets.
  • Develop sales teams in terms of management, leadership, customer knowledge, and communication.
  • Develop and maintain relationships with key customer contacts, gaining knowledge of their business needs and ensuring execution of business plans, communicating, and providing clear value proposition.
  • Build upon the network of customers by generating leads and speaking with potential new customers about our offerings.
  • Establish and maintain an effective system to ensure timely and accurate handling of new, lost, and target customers.
  • Identify, execute, and drive key business initiatives and improvement opportunities both internally and externally
  • Lead sales teams in the creation, communication, and delivery of annual customer and "go to market" plans.
  • Recruit and train committed and qualified personnel to adequately support a stable and successful sales team.
  • Provide leadership, development, and opportunities for internal candidates for career growth.
  • Oversee the preparation and execution of sales presentations to customers for improving upon retention and maximizing penetration.
  • Oversee the preparation, execution, and monitoring of customer agreements for compliance and adherence to company plans and values.
  • Stay current with changing market trends and continually seek out opportunities for growing profitable business.
  • Establish and maintain involvement in industry associations for insights and opportunities for the brand.
  • Maintain professional relationships with coworkers, customers, and parent company.
  • Review and recommend changes to established compensation, training, and sales incentive programs that enable sales staff to achieve their potential and support company sales objectives.
  • Perform other duties as assigned.

    • Qualifications

  • Ability to adapt to changing conditions and market demands.
  • Emotional intelligence.
  • Self-motivated and able to execute independently.
  • Detail oriented yet Big Picture driven.
  • Travel required for in-person meetings with customers and sales team to maintain and develop key relationships.
  • Team player with excellent collaboration skills.
  • Strong problem solving and creative skills and the ability to exercise sound judgement and make decisions based on accurate and timely analyses.
  • High level of integrity and dependability with strong sense of urgency and results-orientation.
  • History of inheriting a sales team and executing upon change management.
  • A strong motivator and leader and ability to create a team that lives the company's values.
  • Financial literacy at a level adequate to speak to the business needs of the industry.
  • Must demonstrate good judgement when carrying out duties as assigned.

    • Education and / or Experience

  • Relevant Bachelor's Degree in Business, Marketing, or related field or equivalent work experience.
  • Expertise in leading broad-line, Private Label sales.
  • Minimum 4 years' experience at a consumer-packaged goods business with national distribution.
  • Five or more years of experience with dairy products preferred.
  • Track record of developing and executing strategies to grow Private Label business in net and margin growth through market intelligence, consumer insights and innovation.

    • Language Skills

    English is required as the written and spoken language.

    Equipment

    Personal protective equipment including, but not limited to hearing protection, bump caps, hair and beard nets, gloves, and safety glasses must be used in the performance of duties when appropriate. Proper lifting techniques must be employed at all times.

    Work Environment

    The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. The company will make reasonable accommodations that do not cause an undue hardship if such an accommodation enables individuals with disabilities to perform the essential functions of the position.

    ADA / FEHA

    The company will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and California's Fair Employment and Housing Act.

    EEO

    The company is an equal employment opportunity employer.

    Physical Demands

  • Sitting / Standing / Walking : Stands, walks and sits during completion of job responsibilities.
  • Lifting / Carrying : Rare to occasional lifting requirements as job demands. Must be able to lift a minimum of 20 lbs. on an occasional basis.
  • Pushing / Pulling : Rare to occasional pushing or pulling requirements.
  • Bending / Stooping : Rare to occasional bending and stooping requirements.
  • Squatting / Kneeling / Crawling : Rare kneeling or crawling requirements.
  • Twisting / Turning : Rare to occasional twisting or turning requirements.
  • Climbing / Balancing : Rare climbing and balancing is required during related job requirements.
  • Reaching : Rare to occasional reaching requirements associated with job requirements.
  • Grasping / Manipulating : Grasping and manipulating of papers, objects, and equipment will be required. Ability to keyboard for data input will be required on an ongoing basis.
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