National Vice President, Content and Channel Strategy

Overview

Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.

The American Heart Association has an excellent opportunity for a National Vice President, Content and Channel Strategy . This position can be remote based within the U.S.

The National VP of Content and Channel Strategy is a senior leader responsible for developing and executing a unified approach to how content is written, structured, distributed, and optimized across platforms. This role leads the planning, creation, and deployment of modular content tailored to platform behaviors, audience needs, and enterprise campaign goals. It combines content leadership with channel expertise to ensure every piece of content performs across the full funnel, from awareness to action. The VP partners across teams to define omnichannel strategies, support campaign activation, and build content that drive consistency, efficiency, and measurable impact. This includes optimizing for emerging technologies such as AI Overviews, Google SGE, schema-based search results, voice assistants, and emerging - all critical for a nonprofit competing for attention, trust, and action in a noisy digital space.

The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.

#TheAHALife is more than a company culture; it is our way of life. It embodies our commitment to work-life harmonization and is guided by our core values where our employees can thrive both personally and professionally. Discover why you will Be Seen. Be Heard. Be Valued at the American Heart Association by following us on LinkedIn , Instagram , Facebook , X (formerly Twitter) , and at heart.jobs .

Responsibilities

Leads the development of an integrated channel and content strategy that aligns with omnichannel and campaign goals across business units and audience segments.

Guide the creation of content for both B2C and B2B audiences, from high-concept storytelling to conversion-driven assets, ensuring every piece is strategically designed to perform across the full funnel : awareness, engagement, conversion, and retention.

They oversee the channel strategy that drives how content is modularized, adapted, and distributed across platforms (email, social, video, web, paid media, SMS, and organic channels) . In close partnership with marketing, business stakeholders, digital and creative teams, they ensure content is not only high-quality but channel-native and audience-optimized. They champion a “make once, publish everywhere” model to maximize reach, efficiency, and performance across the ecosystem.

Define content KPIs with analytics and business teams, review performance across platforms, and apply insights to optimize messaging and format. They lead continuous testing and refinement to improve engagement.

They upskill the current team capabilities to ensure content is discoverable in emerging formats like AI Overviews, featured snippets, and voice search. They collaborate with the SEO team on metadata, structured data, and formatting to improve visibility and relevance, while keeping content on-brand and compelling.

They manage a high-performing team of content / channel strategists, and writers focused on scalable campaign execution. They collaborate across brand, creative, digital, and marketing teams to ensure alignment and agility. They also lead the content side of channel strategy in partnership with business stakeholders, ensuring execution supports enterprise goals and audience needs.

They oversee content budgets and agency partnerships, ensuring resources are allocated effectively to support production, channel strategy, and campaign priorities.

Additional responsibilities may be assigned as appropriate to the scope of the role.

Qualifications

Bachelor’s Degree or equivalent work experience.

Eight (8) years of relevant experience in content strategy, campaign and channel marketing, creative leadership, with experience in both B2C and B2B environments. 10+ years of experience preferred, and agency experience is a plus.

At least seven (7) years of supervisory experience.

Proven success in writing / developing content for a channel strategy in campaigns across the full funnel : awareness, engagement, conversion, and retention.

Strong experience leading content teams that create and activate strategic content across multiple channels in multiple formats

Strong understanding of content performance metrics and audience segmentation strategies

Familiarity and experience in writing and structuring content for modern SEO, AI-powered search, and omnichannel distribution

Strong leadership, communication, and stakeholder management skills

Working familiarity with CMS, marketing automation platforms, social publishing tools, and AI-assisted content tools

Bachelor’s degree in Marketing, Advertising, Communications, or a related field; advanced degree preferred

Compensation & Benefits

Expected pay range will be $160,000 to $180,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.

The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.

Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.

Performance and Recognition – You are rewarded for achieving success by merit increases and incentive programs, based on the type of position. This position is incentive eligible based on achieving certain targets. This position is incentive eligible up to 22% based on achieving certain targets.

Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.

Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor / mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.

Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.

Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.

The American Heart Association’s 2028 Goal : Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the Association will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.

At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities.

This position not a match with your skills? Click here to see other opportunities.

In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.

EOE / Protected Veterans / Persons with Disabilities

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Default : Location : Location US-TX-Dallas

Posted Date 2 days ago (7 / 28 / 2025 11 : 10 AM)

Requisition ID 2025-16204

Job Category Marketing, Communications & Public Relations

Position Type Full Time

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