Senior Product Marketing Manager

Senior Product Marketing Manager – Core Platform

Everfit is disrupting the $5.1 trillion global health and fitness market. With 200,000 coaches and millions of clients across 200+ countries, we’re building the industry’s leading Fitness Intelligence platform—empowering health and fitness professionals to scale their impact and transform lives.

Our platform combines cutting‑edge AI with human‑centered coaching, and our Marketplace connects elite coaches with clients worldwide. This is your opportunity to shape product marketing strategy for a platform with massive scale and category‑defining potential.

The Opportunity

We’re seeking a Senior Product Marketing Manager – Core Platform to own and evolve the go‑to‑market strategy for Everfit’s core coaching platform. You’ll be the strategic voice bridging Product, customers, and market—defining how we position, launch, and scale our platform to drive measurable business outcomes.

This isn’t a traditional PMM role. You’ll have the autonomy to build programs from the ground up, influence product strategy with market intelligence, and create a differentiated brand position in a crowded market. You’ll lead, not just support—owning positioning, narrative, and the full customer journey from awareness to advocacy.

What You Own

• Define and own the product marketing strategy for Everfit’s B2B2C SaaS platform, including multi‑product positioning, segmentation, and messaging architecture
• Lead market and competitive intelligence to inform product roadmap priorities and identify white space opportunities
• Develop customer insights programs including ongoing research, persona development, and voice‑of‑customer integration across the organization
• Shape product strategy by translating market needs into product requirements and partnering with Product leadership on roadmap decisions

Go‑to‑Market & Launches

Growth & Adoption

Thought Leadership & Content

What You Bring

Required Experience

Highly Valued

Bonus Points

Why This Role Matters

Why Join Everfit?

Impact : Shape the future of personalized wellness and help millions of people live healthier lives through the coaches we empower.

Innovation : Work at the intersection of AI and human coaching—building products that augment, not replace, human expertise.

Ownership : Rare autonomy to build and own product marketing strategy in a high‑impact role.

Growth : Join a fast‑scaling company backed by world‑class investors, with a clear path to expanded scope and leadership opportunities.

Team : Collaborate with a passionate, high‑performing global team across Vietnam, the US, and the UK who value creativity, rigor, and joy in their work.

Market Timing : Enter a $5.1 trillion market being transformed by AI and digital transformation.

Our Commitment

Everfit is an equal opportunity employer committed to building a diverse and inclusive team. We make employment decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status, disability, or any other protected status.

Ready to redefine product marketing in the fitness intelligence space?

We’d love to hear from you.

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