Go-To-Market Section Manager - Corporate Marketing (Kansas City)

Description

Burns & McDonnell's Corporate Marketing department is seeking three (3) Go-To-Market Section Managers. The Go-To-Market Section Managers will develop and execute data-driven, customer-centric campaigns that drive market adoption and revenue growth. These roles leverage an advanced AI-powered technology stack to craft high-impact strategies that seamlessly integrate sales and marketing efforts. Leading a self-executing go-to-market team, the Go-To-Market Managers lead market strategies, analyze target audiences, refine messaging, orchestrate channels and leverage market insights to create campaigns that deliver sustained competitive advantage. With a deep understanding of the industry, market trends, competitive landscapes and buyer behavior, they transform insights into scalable strategies that accelerate business growth and long-term success.

Provide leadership to the team; direct and coordinate work assignments and review performance to ensure the efficient, cost-effective utilization of staff.

Responsible for profitable growth of the department; ensuring staff levels, staff loading, and staff assignments meet project requirements.

Implement, apply and support company, department, global practice and / or regional office programs and initiatives; successfully navigating and managing change within the section.

Provide expert-level guidance and support.

Manage department budget and expenditure of funds.

Prepare and present workload and monthly reports to department.

Responsible for the recruitment, development, training, and retention of staff.

Responsible for conducting performance evaluations for department staff.

Provide leadership, guidance, and instruction to the department.

Responsible for interpreting the organization's policies, purposes, and goals to staff.

Responsible for overall QA / QC process adherence.

Enforce compliance with company and site safety policies.

Performs other duties as assigned.

Complies with all policies and standards.

Account Management

Serve as a trusted strategic go-to-market advisor to global practice leaders to develop and execute innovative marketing campaigns that directly drive sales growth and exceptional customer experience.

Serve as a partner with global practice leaders, marketing teams and the go-to-market team and / or corporate marketing department to execute strategies and deliverables to help achieve business objectives.

Campaign Management

Develop and execute strategic marketing campaigns tailored to business objectives, whether Go-to-Market (GTM), Account-Based Marketing (ABM) or Brand Awareness.

Use AI-enabled insights and predictive analytics to determine the right approach, messaging, and distribution channels. Monitor real-time performance metrics, optimize engagement through A / B testing, and refine strategies using automation tools.

Make sure campaigns are effectively nurtured, personalized, and data-driven to maximize impact, drive conversions, and achieve measurable business growth.

Market Insights and Research

Leverage AI powered technology analytic / s teams and tools (HubSpot, Dodge Analytics, AlphaSense, LinkedIn Sales Navigator, etc) to track industry, market and competitive trends to develop data-based marketing decisions.

Develop market intelligence reports and analysis to enhance marketing campaigns.

Partner with business development and marketing teams to integrate market research into sales strategies, enabling smarter engagement with prospects and clients.

Sales Enablement

Leverage sales enablement tools (Hubspot, CRM, LinkedIn Sales Navigator, etc.) and work collaboratively with go-to-market team to monitor customer interactions, conversions and lead generations to nurture and refine campaigns.

Collaborate with customer success operations team to leverage insights for marketing and sales enhancements.

Thought Leadership and Media Relations

Serve as a media relations strategist, building and maintaining strong relationships with targeted journalists, connecting them with our subject matter experts and becoming the go-to source for trends, project profiles and industry insights.

Integrate prompting, writing and editing skills with AI-powered tools such as ChatGPT and HubSpot Remix to develop a variety of earned and owned content to engage and convert key audiences and secure targeted media placements.

Prepare executives and subject matter experts (SMEs) for media interviews, speaking engagements and industry events, providing briefing materials and real-time analytics on media impact.

Identify credible industry awards to spotlight projects and position our people.

Social Media

Develop social media strategies leveraging organic and paid media to achieve and monitor desired campaign results.

Use HubSpot Remix and other AI powered marketing technology to develop content, imagery and video scripting to drive efficiencies and heightened engagement across platforms.

Identify key leaders to develop social media strategies on their own channels to position as thought leaders in their industries and drive their following, engagement and support client zippering strategies.

Utilize predictive AI tools to determine the best content formats, posting times, and audience engagement strategies, optimizing campaign performance.

Client Events

Plan and execute memorable and immersive client experiences, such as industry conferences, specialized owned events and exclusive client strategy sessions and entertainment events.

Partner with business development and marketing team members to ensure seamless brand experiences at all client interaction points, from initial outreach to post-project follow-ups.

Photography, Video, and Visualization

Manage multi-channel visual storytelling, collaborating with designers, videographers and AI powered creative tools to produce high-quality content.

Utilize AI powered design and video platforms (Adobe Firefly, Midjourney, Wistia, etc.) to streamline creative production and improve content efficiency.

Ensure consistency in brand imagery, video assets and multimedia campaigns, leveraging automation tools for versioning and customization at scale.

Project Management

Lead cross-functional go-to-market projects, ensuring timely execution and alignment with overall business objectives.

Use AI powered project management tools (Monday.com) to automate workflows, track deliverables and optimize resource allocation.

Develop project roadmaps and success metrics to develop and execute deliverables within the go-to-market team to increase efficiencies and project speed.

Qualifications

Bachelor's degree in communications, journalism, marketing, or a related field.

Minimum of 5 years related professional experience in marketing or a related field required.

Previous leadership and / or management experience is preferable.

Must demonstrate excellent oral and written communication skills, strong interpersonal skills, and the ability to clearly and effectively present complex information to all levels of employees, management, and clients.

Position requires the ability to thoughtfully and positively influence, lead, and manage change.

Must possess strong project management skills and a strategic perspective.

Must be expert in the use of computer software (i.e., Microsoft Word, Excel, PowerPoint).

Preferred qualifications :

Proficiency in ChatGPT, HubSpot, HubSpot Remix, CRM, LinkedIn Sales Navigator, Wistia and other technology tools and platforms as needed.

Expertise in developing sales-driven content and optimizing ABM strategies.

Strong experience in media outreach, press release writing, and thought leadership positioning.

Expertise in organic and paid campaigns across LinkedIn, Twitter, Instagram, TikTok, and emerging platforms.

Strong writing, editing, AI prompting and brand storytelling and thought leadership skills across multiple formats.

Experience with AI powered analytics tools to measure campaign success and refine strategies.

Able to understand the industry, provide analysis of market insights, identify opportunities and craft innovative marketing and PR strategies.

Consistently utilizes analytics to drive strategy and optimize the go-to-market effectiveness and marketing ROI.

Works effectively across teams, fostering strong partnerships.

Anticipates and responds to internal and external audience needs using data-driven insights.

Takes initiative and ownership to achieve business objectives.

Thrives in a fast-changing environment, embracing innovation and technology.

Tests, learns, and refines marketing campaigns using real-time data and performance analytics.

This job posting will remain open a minimum of 72 hours and on an ongoing basis until filled.

EEO / Disabled / Veterans

Job Marketing

Primary Location US-MO-Kansas City

Schedule : Full-time

Travel : Yes, 25 % of the Time

Req ID : 253486

Job Hire Type Experienced #LI-SS #COR