Vice President of Marketing (Onsite)

Vice President of Marketing (Onsite)

Overview :

We're looking for a bold, data-driven, and brand-savvy Vice President of Marketing to lead the strategy, execution, and evolution of our marketing function across the cannabis ecosystem. As a key member of the executive team, you'll own the full marketing funnel-from brand positioning and customer acquisition to product marketing and retention-and drive measurable impact in a fast-moving, highly regulated industry.

This is a rare opportunity for a senior marketing leader to define the voice, shape the customer journey, and scale a modern cannabis brand that blends culture, compliance, and community.

The impact you'll make :

• Develop and own a comprehensive marketing strategy that drives brand awareness, customer acquisition, retention, and market expansion.
• Lead all aspects of brand marketing, digital marketing, product marketing, content, communications, and experiential efforts.
• Define and evolve brand positioning, messaging frameworks, and creative direction that resonate with both B2B and B2C audiences.
• Build and manage a high-performance marketing team and agency partners, fostering a culture of creativity, accountability, and data-driven decision-making.
• Partner with Product, Sales, and BizOps to ensure tight alignment between customer needs, product roadmap, and go-to-market strategy.
• Lead customer segmentation, competitive analysis, and voice-of-customer research to inform strategy and optimize campaigns.
• Oversee digital and performance marketing channels (SEO, SEM, social, email, influencer, affiliate, etc.) to drive efficient growth.
• Manage marketing analytics, reporting, and attribution models to evaluate ROI and inform decisions.
• Ensure all marketing activities comply with federal, state, and platform-level cannabis advertising regulations.
• Champion brand integrity, storytelling, and innovation across every touchpoint-from packaging to retail to community.
• Hire, develop, and lead a multidisciplinary marketing team across brand, growth, creative, and communications.
• Serve as a key voice on the executive team, representing the customer perspective and brand vision.
• Drive internal alignment and enthusiasm for brand initiatives, marketing campaigns, and product launches.
• Scale marketing infrastructure, tooling, and processes to support rapid growth and multi-market operations.
• Inspire cross-functional collaboration and evangelize marketing's role as a growth engine and brand steward.

What you've accomplished :

Bonus Points :

The base pay range for this position is $245,250.00 to $325,498.00 per year.

2025 Benefits for Full Time, Regular Employees :

Why Work at Weedmaps?

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov / E-Verify.

Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state / local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at weedmaps.com if you would like to confidentially discuss a potential accommodation during the interview process.

About Weedmaps :

WM Technology, Inc.'s (Nasdaq : MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.

Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.

WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.

Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at www.weedmaps.com.

Notice to prospective Weedmaps job applicants :

Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following :

If you are unsure if a communication is legitimate, please contact our recruitment team at talentops@weedmaps.com and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!