Consumer Insights Analyst

Consumer Insights Analyst

Do you want to be part of a high-impact team where consumer insights shape the future of mobility? As a Consumer Insights Analyst at General Motors, you'll play a pivotal role in uncovering what customers truly wanttranslating data, market research, trends, and market signals into actionable insights that influence the design and development of next-generation products, technologies, and experiences. This position sits within the Global Customer Research group and offers the opportunity to directly impact strategic decisions across the organization.

What you'll do (responsibilities) :

• Champion the customer : Serve as the voice of the customer across cross-functional teams to ensure decisions reflect customer priorities, needs, and aspirations.
• Market analysis : Deliver consumer and market insights to key stakeholders in Brand, Product, Marketing, Planning, Engineering, Program Management, GM Energy, Vehicle Experience, and Design.
• Tool & data expertise : Become a subject matter expert on analytical tools, data sources, and automotive industry trends.
• Data synthesis : Analyze internal and external data to identify key insights and recommend appropriate actions.
• Insight storytelling : Create and deliver compelling presentations that clearly communicate insights to inform strategic initiatives and leadership decisions.
• Research collaboration : Partner with other teams within GM Global Customer Research to identify and address knowledge gaps through additional research.
• Process understanding : Gain knowledge of the global vehicle development process and key stages where consumer input is essential.
• Drive innovation : Explore new ideas and testing bold approaches, including the use of AI and emerging technologies, to deliver high-quality, trusted insights.

What you'll need (qualifications) :

What will give you a competitive edge (preferred qualifications) :

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least three times a week (or other frequency dictated by their manager). This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions, and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer, and more equitable for all.

Why join us

We believe we all must make a choice every day individually and collectively to drive meaningful change through our words, our deeds, and our culture. Every day, we want every employee to feel they belong to one General Motors team.

Benefits overview

From day one, we're looking out for your well-beingat work and at homeso you can focus on realizing your ambitions.

Non-discrimination and equal employment opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

Accommodations

General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us at Careers.Accommodations@GM.com or call us at 800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.