Product Marketing Lead

NinjaHoldings was founded in 2017 by a team seeking to revolutionize the way everyday Americans interact with financial services. Through our CreditNinja and NinjaCard brands, we empower people overlooked by traditional financial institutions to take control of their finances via a full suite of digital banking and lending products, providing incentives and rewards along the way as we guide them on a path to financial improvement. Through our NinjaEdge brand, we help companies better understand their customers by offering a package of bespoke underwriting, fraud detection, and analytics services. With offices in Chicago, Miami, and around the world through the power of remote work, we are a lean and innovative team always seeking like-minded talent to join us in our fight to disrupt consumer finance.

Job Summary

We're seeking an experienced Product Marketing Lead to play a critical role in shaping product success by driving strategic marketing initiatives that maximize monetization across our card and financial products. You'll define product positioning, messaging, and go-to-market strategies while translating product initiatives into compelling campaigns that drive direct deposit enrollment, card activation, transaction volume, and marketplace engagement.

This position requires a strategic thinker with the ability to integrate creativity with data, leveraging customer insights, competitive analysis, and performance data to refine messaging and optimize acquisition and retention strategies. You'll work autonomously while partnering with Product, Engineering, and cross-functional teams to deliver measurable business outcomes and ensure seamless integration of marketing efforts across all customer touchpoints.

Key Responsibilities :

Marketing Strategy & Go-to-Market Leadership

Act as the lead marketer for card and monetization products, working alongside product teams to shape marketing vision and strategy

Define and execute comprehensive go-to-market strategies with clear value propositions and effective market positioning

Influence product roadmaps by synthesizing market, customer, and competitive insights with audience segmentation and opportunity sizing

Develop and refine marketing messaging that resonates with target audiences and integrates seamlessly across all customer touchpoints

Campaign Execution & Lifecycle Management

Manage the full marketing lifecycle from product development and launch to growth and expansion

Design and execute multi-channel digital campaigns that drive direct deposit enrollment, card activation, and marketplace engagement

Create and lead strategic marketing campaigns aligned with company goals and customer insights

Use qualitative and quantitative data to optimize positioning, refine messaging, and inform marketing strategies

Performance Marketing & Analytics

Own key marketing metrics including CAC, LTV, conversion rates, and engagement KPIs across product launches and campaigns

Establish and track marketing performance metrics ensuring success across all initiatives

Optimize performance across paid acquisition, email, push notifications, and in-app messaging

Act as voice of the customer, synthesizing market research and feedback to drive product-market fit

Cross-Functional Collaboration

Partner with Product teams to align marketing strategy with product roadmap and launches

Collaborate with Data Science to leverage customer insights for campaign optimization

Work with design and content teams to create high-converting marketing assets

Ensure marketing campaigns meet financial services regulatory requirements

Ideal Candidate Will Have :

7+ years of experience in Marketing Strategy and / or Product Marketing, preferably with a B2C company and track record of leading product launches

Proven experience as a strategic marketing leader, driving go-to-market strategies and product adoption in financial services or fintech

Ability to build strategy and roadmap of projects based on data analysis, market research, and customer insights

Strong ability to synthesize market, customer, and competitive insights to build compelling positioning and messaging

Strategic mindset with ability to think long-term while executing with precision on complex initiatives

Strong analytical skills with experience using data to optimize campaigns, run experiments, and measure ROI

Exceptional storytelling and communication skills, able to simplify complex financial concepts into compelling narratives

Understanding of financial services regulations and compliance requirements

Self-motivated with ability to work independently and build cross-functional partnerships

Customer-focused approach with understanding of diverse financial needs

Analytical mindset with comfort using data to drive decision-making

Adaptable and comfortable in a fast-paced fintech environment

Additional Pluses :

Experience marketing to underbanked or underserved customer segments

Background in fintech, card products, banking, or payments verticals

Experience with customer lifecycle marketing programs and monetization strategies

Proven ability to thrive in cross-functional environments and collaborate effectively across diverse teams

Benefits :

Competitive salary and benefits package

Flexible, remote work

Fun, fast-paced work environment

Dynamic start-up culture

Ability to make an immediate impact in a growth stage company

Convenient downtown Chicago office located in the heart of the city

Equal opportunity employer

Applicants must be legally authorized to work in the U.S. without the need for current or future visa sponsorship.

IMPORTANT NOTICE :

Please carefully review communications to ensure that they are from the official Breezy applicant tracking platform (@breezy-mail.com) or an official NinjaHoldings brand email : @ninjaholdings.com, @creditninja.com, @ninjacard.com, or @edgescore.com. If you have been contacted regarding a job opening at NinjaHoldings from any other email address, including similar email variations, this is NOT a trusted source. We recommend that you refrain from responding to suspicious emails and file a complaint with the FBI's Internet Crime Compliant Center (IC3) at https : / / www.ic3.gov. For questions or to confirm the authenticity of a communication, please email hr @ ninjaholdings.com.