Talent.com
Sr. Marketing Campaign Manager

Sr. Marketing Campaign Manager

MediabistroNaperville, IL, United States
job_description.job_card.30_days_ago
serp_jobs.job_preview.job_type
  • serp_jobs.job_card.full_time
job_description.job_card.job_description

Location : Remote

Position Summary

Reporting to the Director of Performance Marketing, the Sr. Marketing Campaign Manager for Competeis a high-impact role designed for a marketer who is hungry to win. You will be responsible for developing and executing aggressive marketing campaigns engineered to displace specific competitors. This is a role for a strategic and tenacious individual who thrives on competition and is obsessed with delivering measurable results.

You will act as the orchestrator for all compete initiatives, working with our product marketing, content, GTM, and operations teams to build and launch surgical GTM strategies. This role demands a blend of deep competitive analysis and brilliant, hands-on execution to create campaigns that disrupt the market, change perceptions, and directly contribute to technology adoption. The ideal candidate is a data-driven, results-obsessed marketer who excels at turning competitive insights into decisive action and can prove the impact of their campaigns on the business.

Primary Accountabilities

Competitive Campaign Strategy & Execution

  • Develop and lead the execution of aggressive, multi-channel compete campaigns designed to convert customers from rival companies and immediately begin creating, deepening, and progressing account intimacy.
  • Collaborate with teams on competitor analysis to identify strategic weaknesses, product gaps, and market opportunities that can be exploited with targeted marketing programs.
  • Design and implement "always-on" competitive campaigns to maintain pressure, intercept key accounts, and continuously capture market share.
  • Manage the entire campaign lifecycle, from collaborating on intelligence gathering and strategy formulation to execution, optimization, and post-campaign analysis.
  • Partner with and direct external agencies to ensure all competitive campaign activities are sharp, on-brand, and relentlessly focused on achieving goals.

Cross-Functional Collaboration

  • Serve as the company's subject matter expert and primary driver for competitive marketing campaigns, aligning internal teams, including GTM, product, content, and legal, around a unified and aggressive GTM approach.
  • Forge a powerful alliance with the GTM teams, enabling them with the specific messaging, content, and air cover needed to win head-to-head deals.
  • Translate complex competitive intelligence and business objectives into clear, actionable, and impactful campaign plans.
  • Communicate campaign strategies, progress, and results with conviction and clarity to all stakeholders, including executive leadership.
  • KPIs, Inspection & Reporting

  • Define and own the KPIs for all competitive campaigns, focusing on hard metrics such as competitor displacement rates, logos acquired from target competitors, and market share shifts.
  • Lead post-campaign "inspections" to dissect performance, digging deep into what worked, what failed, and identifying critical lessons to drive continuous improvement for the next attack.
  • Collaborate with Marketing Operations to build and refine reporting dashboards that provide a clear and real-time view of campaign performance against our competitors.
  • Analyze campaign data to measure account takeover and ruthlessly optimize strategies for maximum impact and efficiency.
  • Manage the competitive campaign budget with precision, providing accurate forecasts and regular updates on spend.
  • Competitive & Market Intelligence

  • Live and breathe the competitive landscape, understanding our rivals' strategies, products, pricing, and vulnerabilities.
  • Work with market intelligence teams to ensure a constant flow of actionable insights that can be leveraged in our marketing campaigns.
  • Use customer and competitive data to craft highly targeted and personalized messaging that highlights Citrix's unique advantages.
  • Essential Knowledge, Skills, Abilities

  • Proven experience in a campaign management or performance marketing role with a demonstrated focus on competitive strategy, preferably within the B2B technology sector.
  • A track record of success in developing and executing marketing campaigns that have measurably impacted competitors and driven business growth.
  • A tenacious, results-obsessed mindset with a focus on winning and a proactive, creative approach to problem-solving.
  • Strong analytical skills and experience in competitive intelligence gathering and analysis.
  • Excellent project management skills, with the ability to lead high-stakes projects in a fast-paced, competitive environment.
  • Exceptional communication and influencing skills, with the ability to unite and lead cross-functional teams toward a common goal.
  • Data-driven with expertise in marketing analytics, reporting, and using data to build a business case and prove success.
  • Experience with marketing automation platforms (e.g., Eloqua), CRM systems (e.g., Oracle), and competitive intelligence tools.
  • Oral and written fluency in English.

    Qualifications

    Bachelor's or Master's degree in Marketing, Business Administration, or a related field.

    Compensation may vary depending on your location, qualifications including job-related education, training, experience, licensure, and certification, that could result at a level outside of these ranges. Certain roles are eligible for additional rewards, including annual bonus, and sales incentives depending on the terms of the applicable plan and role as well as individual performance.

    NY generally ranges : $1-$100,000,000

    CA generally ranges : $1-$100,000,000

    All other locations fall under our General State range : $140,000-$210,000

    Benefits may vary depending on the nature of your employment with Cloud Software Group and the country where you work. U.S. based employees are typically offered access to healthcare, life insurance and disability benefits, 401(k) plan and company match, among others. This requisition has no specific deadline for completion.

    About Us :

    Cloud Software Group is one of the world's largest cloud solution providers, serving more than 100 million users around the globe. When you join Cloud Software Group, you are making a difference for real people, each of whom count on our suite of cloud-based products to get work done - from anywhere. Members of our team will tell you that we value passion for technology and the courage to take risks. Everyone is empowered to learn, dream, and build the future of work. We are on the brink of another Cambrian leap a moment of immense evolution and growth. And we need your expertise and experience to do it. Now is the perfect time to move your skills to the cloud.

    Cloud Software Group is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal, state and local laws that prohibit employment discrimination. All qualified applicants will receive consideration for employment without regard to age, race, color, creed, sex or gender, sexual orientation, gender identity, gender expression, ethnicity, national origin, ancestry, citizenship, religion, genetic carrier status, disability, pregnancy, childbirth or related medical conditions (including lactation status), marital status, military service, protected veteran status, political activity or affiliation, taking or requesting statutorily protected leave and other protected classifications.

    Cloud Software Group will consider qualified applicants with a criminal history and conduct the recruiting process in accordance with the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers and San Diego Fair Chance Ordinance. For access to the laws see the following links : California FCAandLos Angeles FCO.

    If you need a reasonable accommodation due to a disability during any part of the application process, please contact us at (800) 424-8749, HR directly via (954) 229-6896 or email at AskHR@cloud.com for assistance.

    #J-18808-Ljbffr

    serp_jobs.job_alerts.create_a_job

    Sr Marketing Manager • Naperville, IL, United States

    Job_description.internal_linking.related_jobs
    • serp_jobs.job_card.promoted
    Sr. Manager Partner Marketing

    Sr. Manager Partner Marketing

    UrsusChicago, IL, US
    serp_jobs.job_card.full_time
    Senior Partner Marketing Manager.Location : Chicago, IL or Remote.Company : Our client is a leading provider of enterprise cloud applications for finance and human resources.The Global Partner Market...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sr. Manager, Product Marketing

    Sr. Manager, Product Marketing

    project44Chicago, IL, United States
    serp_jobs.job_card.full_time
    Project44 is revolutionizing the freight and logistics industry by applying cutting edge technologies to automate the entire lifecycle of freight shipments including quoting, scheduling, and real-t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Manager, Marketing Operations (RapidScale)

    Senior Manager, Marketing Operations (RapidScale)

    Cox CommunicationsChicago, IL, United States
    serp_jobs.job_card.full_time
    At RapidScale, exceptional technology is powered by exceptional people.As a growing leader in secure, reliable managed cloud solutions, we help mid-market through enterprise organizations simplify ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Marketing Business Partner

    Sr Marketing Business Partner

    Compeer FinancialNaperville, IL, United States
    serp_jobs.job_card.full_time
    Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin.We bring together team members with a variety of backgrounds and experiences to help provide financial s...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Sr. Manager, Product Marketing

    Sr. Manager, Product Marketing

    MediabistroChicago, IL, United States
    serp_jobs.job_card.full_time
    Project44 is revolutionizing the freight and logistics industry by applying cutting edge technologies to automate the entire lifecycle of freight shipments including quoting, scheduling, and real-t...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    Campaign Manager

    Campaign Manager

    North Shore StrategiesChicago, IL, US
    serp_jobs.job_card.full_time
    serp_jobs.filters_job_card.quick_apply
    Campaign Manager North Shore Strategies – Chicago, Elgin, Schaumburg, IL Compensation : .Start Date / End Date : Rolling Start Date - 03 / 18 / 2026 North Shore Strategies is seeking an experienced ...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Campaign Manager

    Campaign Manager

    NexxenChicago, IL, US
    serp_jobs.job_card.full_time
    Flexible advertising, unified by data.Nexxen empowers advertisers, agencies, publishers, and broadcasters around the world to utilize data and advanced TV in the ways that are most meaningful to th...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sr. Manager Partner Marketing

    Sr. Manager Partner Marketing

    LeadStackChicago, IL, US
    serp_jobs.job_card.full_time
    MBE) staffing services provider of the contingent workforce.As a recognized industry leader in contingent workforce solutions and certified as a great place to work, we're proud to partner with som...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Senior Manager of SMB Acquisition Marketing (Hybrid)Chicago, IL

    Senior Manager of SMB Acquisition Marketing (Hybrid)Chicago, IL

    EnovaChicago, IL, US
    serp_jobs.job_card.full_time
    Senior Manager of SMB Acquisition Marketing (Hybrid).Manager of SMB Acquisition Marketing, you will own the strategy and execution of a high-performing acquisition engine across all paid media, SEO...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sr. Director, Customer Marketing

    Sr. Director, Customer Marketing

    DocuSignChicago, IL, United States
    serp_jobs.job_card.full_time
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-crit...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Senior Manager of SMB Acquisition Marketing

    Senior Manager of SMB Acquisition Marketing

    She Runs ItChicago, Illinois, US
    serp_jobs.job_card.full_time
    Manager of SMB Acquisition Marketing, you will own the strategy and execution of a high-performing acquisition engine across all paid media, SEO, and the website — driving qualified pipeline and re...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Marketing Manager Sales

    Sr Marketing Manager Sales

    Medline IndustriesWinnetka, IL, US
    serp_jobs.job_card.full_time
    Under minimal supervision, develop and execute go-to market strategy for relevant business.Lead downstream marketing strategies while driving tactical execution. Design, develop, and implement marke...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Director, CRM Channel Marketing

    Sr Director, CRM Channel Marketing

    The Aspen GroupChicago, IL, United States
    serp_jobs.job_card.full_time
    TAG is seeking a dynamic and strategic Senior Director of Customer Relationship Marketing (CRM) to lead and innovate our customer communications strategy. This pivotal role will oversee a large, div...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr. Engagement Manager

    Sr. Engagement Manager

    HearstChicago, IL, US
    serp_jobs.job_card.full_time
    Our integrated teams combine strategic insight, creative execution, data fluency, and technical expertise.We believe our biggest asset is our combination of different backgrounds, cultures, and dis...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Sr. Product Marketing Manager, eSignature

    Sr. Product Marketing Manager, eSignature

    DocuSignChicago, IL, United States
    serp_jobs.job_card.full_time
    Docusign brings agreements to life.Docusign solutions to accelerate the process of doing business and simplify people's lives. With intelligent agreement management, Docusign unleashes business-crit...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr Marketing Manager Sales

    Sr Marketing Manager Sales

    Medline Industries - Transportation & OperationsNorthfield, IL, US
    serp_jobs.job_card.full_time
    Job Summary Job Description JOB SUMMARY Under minimal supervision, develop and execute go-to market strategy for relevant business. Lead downstream marketing strategies while driving tactical execut...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    • serp_jobs.job_card.promoted
    Sr. Product Marketing Manager

    Sr. Product Marketing Manager

    ProofpointChicago, IL, United States
    serp_jobs.job_card.full_time
    We are the leader in human-centric cybersecurity.Half a million customers, including 87 of the Fortune 100, rely on Proofpoint to protect their organizations. We’re driven by a mission to stay ahead...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Sr. Marketing Campaign Manager

    Sr. Marketing Campaign Manager

    MediabistroChicago, IL, United States
    serp_jobs.job_card.full_time
    Reporting to the Director of Performance Marketing, the Sr.Marketing Campaign Manager for Competeis a high-impact role designed for a marketer who is hungry to win. You will be responsible for devel...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30
    • serp_jobs.job_card.promoted
    Product Marketing Sr. Manager

    Product Marketing Sr. Manager

    SAP SEChicago, Illinois, US
    serp_jobs.job_card.full_time +1
    Press Tab to Move to Skip to Content Link.Select how often (in days) to receive an alert : .Select how often (in days) to receive an alert : . Experience, qualification, and soft skills, have you got ev...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_variable_days
    Product Marketing Sr. Manager

    Product Marketing Sr. Manager

    MediabistroChicago, IL, United States
    serp_jobs.job_card.full_time +1
    Be one of the first applicants, read the complete overview of the role below, then send your application for consideration. Work Area : Software-Design and Development.Career Status : Professional • E...serp_jobs.internal_linking.show_moreserp_jobs.last_updated.last_updated_30