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Marketing Manager

Marketing Manager

DeanHoustonCovington, KY, US
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Marketing Manager

The Marketing Manager is a key player in the execution and optimization of marketing programs at DeanHouston. This role blends data-driven decision-making with creative thinking, empowering clients through integrated marketing strategies that deliver measurable outcomes. As the frontline of the Client Success team, the Marketing Manager collaborates with cross-functional departments and clients to ensure seamless campaign execution, foster deep client relationships, and embody our Platinum+ standard of excellence in every interaction.

Key Responsibilities

Strategic Marketing Execution

  • Work with the team to develop and lead the execution of integrated marketing plans tailored to each client's business goals, challenges, and market position.
  • Continuously audit and optimize marketing efforts, seeking opportunities to improve performance and deliver client ROI.
  • Drive the strategic use of DH+ resources and capabilities, ensuring our solutions remain proactive and business-first.

Client Engagement & Communication

  • Act as the client's trusted advisor, proactively identifying needs and bringing business-building ideas to the table.
  • Lead quarterly / semi-annual business reviews and strategic planning sessions to align efforts with evolving client goals. Present clear and actionable marketing metrics, proactive ideas and insights during client meetings and reviews.
  • Build long-term client relationships rooted in trust, transparency, and measurable impact.
  • Communicate with clarity, empathy, and professionalism; document and track input, progress, and feedback.

    • Campaign Management & Execution

  • Work with the team to lead the scoping, development, and delivery of omni-channel marketing campaigns.
  • Draft and present project briefs and scope of work, ensuring full alignment with client expectations, goals, and deliverables.
  • Manage budgets, timelines, and quality control throughout the project lifecycle.
  • Partner with creative and technical teams to ensure flawless execution and client satisfaction.

    • Leadership & Team Collaboration

  • Serve as the marketing lead on multidisciplinary teams, fostering collaboration across departments.
  • Share knowledge and best practices with internal teams to build collective strength and deliver consistent results.
  • Proactively manage capacity and flag issues before they impact delivery.

    • Expected Outcomes

    Client Success & Growth

  • Strengthen client relationships by delivering consistent value and work with the team to proactively identify growth opportunities.
  • Act as a steward of the DH+ brand and service model, delivering a Platinum+ experience at every touchpoint.

    • Operational Excellence

  • Maintain disciplined project execution, ensuring clarity around objectives, scope, timing, and outcomes.
  • Collaborate seamlessly across departments, reducing bottlenecks and aligning expectations.

    • Who You Are

    You are a client-obsessed, strategic thinker who thrives on building marketing programs that drive business impact. You are passionate about fostering relationships, navigating complexity with calm confidence, and elevating team and client performance. You embrace ownership, communicate with intention, and bring energy and curiosity to every challenge. You are not just a manageryou are a Trusted Navigator.

    Preferred Skills & Experience

  • Bachelor's degree in marketing, communications, or a related field.
  • 3-6 years of experience in a marketing role, preferably in an agency setting.
  • Demonstrated ability to develop and execute multi-channel marketing strategies.
  • Understanding of digital marketing, content strategy, lead generation, and marketing analytics.
  • Excellent written, verbal, and presentation skills.
  • Highly organized with a passion for details and process.
  • Experience with marketing platforms, CRM tools, and project management systems.
  • Proven ability to lead client relationships and inspire internal teams.

    • Benefits

  • Health (PPO & HSA options), Dental, Vision coverage
  • Paid Parental Bonding Leave
  • 401(k) with Company Match
  • Pet Insurance
  • Company-Paid Life Insurance & Short-Term Disability
  • Career Development & Training Opportunities

    • Salary Range

    The total target compensation for this role will be an annual salary of $65,000 $85,000. Pay will be determined based on location, experience, internal pay equity, and relevant business considerations.

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    Marketing Manager • Covington, KY, US

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