Director of Marketing

Director Of Marketing

Are you a champion of brand strategy, skilled in transforming a law firm's presence into a beacon of trust, credibility, and growth within the legal landscape?

Do you have the creative vision to lead marketing initiatives that blend tradition and innovation, balancing digital campaigns with community-driven engagement?

Can you navigate the intricate dynamics of a fast-growing law firm, orchestrating the synergy between attorneys, team members, and external vendors to align marketing efforts with client success and firm expansion?

Is your approach to marketing underpinned by a blend of strategic thinking, measurable results, and a passion for storytelling that resonates with diverse audiences?

Final question : When faced with a challenge, do you get excited or run away?

To Apply : Submit your application by clicking the "Apply" button and applying on the Crisp Recruit page that opens.

At PJI Law, PLC, we are dedicated to providing personalized, high-quality legal services to individuals, families, and businesses across Virginia. With offices in Northern Virginia and Richmond, our firm helps clients navigate estate planning, probate and estate administration, civil litigation, and business law. Each matter we handle is first and foremost a personal issue, and our mission is to provide peace of mind through attentive service, clear guidance, and trusted advocacy.

Serving more than 1,500 new clients each year, our team of 20+ attorneys and 60+ team members has built a reputation for professionalism, integrity, and client-centered service. Our culture is rooted in growth, community, and strong values, earning us recognition as a "Great Place to Work" multiple years in a row. At PJI Law, we are as committed to supporting our team as we are to serving our clients.

The Director of Marketing will be a key member of the leadership team, responsible for shaping the firm's brand strategy, managing a $12M marketing budget, and overseeing both digital and community-driven initiatives. This role will build and lead a marketing department, manage vendor relationships, and drive campaigns that generate qualified leads, strengthen client experience, and amplify the firm's presence across Virginia.

What you'll do :

• Strategic Planning : Collaborate with the CEO to develop and execute a comprehensive marketing strategy and budget, supporting the firm's growth goals and expansion into new markets.
• Team Leadership : Create and develop the marketing department by hiring and coaching team members, establishing clear roles and expectations, and fostering accountability and alignment with the firm's mission and values.
• Marketing Operations : Oversee execution of all marketing campaigns and strategies across digital, community, print, events, and mass media channels, ensuring efficiency and strong ROI.
• Vendor & Budget Management : Manage marketing vendors including digital partners, local providers, and national agencies like Crisp and oversee a $12M annual budget with attention to ROI and cost per qualified lead.
• Brand Strategy : Develop and refine the firm's brand identity, messaging, and positioning, ensuring consistency across all platforms and client touchpoints.
• Community Engagement : Lead community marketing initiatives, seminars, webinars, and local events to strengthen client and referral relationships, while enhancing the firm's close ties with certain values-driven groups such as the local Catholic community.
• Client Experience Integration : Oversee marketing-driven aspects of the client journey, including reviews, testimonials, surveys, and reputation management.
• CRM Oversight : Manage, improve, and segment the firm's CRM database to support more effective campaigns and client communications.
• Team Collaboration and Culture : Partner with the Director of Sales and firm leadership to align marketing strategies with sales efforts and ensure a steady flow of qualified leads. Develop firm-wide training and coaching programs that foster a culture of rainmaking, encouraging referrals and business development across all team members.
• Data-Driven Optimization : Monitor and analyze KPIs such as lead generation, conversion rates, cost per qualified lead, and ROI; leverage insights to refine strategies and improve outcomes.
• Policies & Procedures : Develop, maintain, and improve marketing-related policies, systems, and procedures (PSPs) to ensure consistency and scalability.
• Innovation : Identify and implement new tools, technologies, and AI solutions to improve marketing productivity, efficiency, and results.
• Compliance : Ensure marketing efforts comply with legal industry regulations, bar rules, and ethical advertising standards.

What we're looking for :

Why you should work here :

Additional perks :

At PJI Law, PLC, your role as Director of Marketing is more than managing campaigns it is about shaping the voice and reputation of a fast-growing firm built on trust, community, and client-first service. You will have the opportunity to lead strategy, innovation, and brand growth, while building a high-performing team that drives measurable results. This is your chance to leave a lasting mark on both the firm and the clients we serve, joining a culture that values excellence, collaboration, and meaningful impact.