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Director of Omnichannel Strategy

Director of Omnichannel Strategy

Loyalty RulesChicago, IL, United States
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Overview

Advance your career as Director of Omnichannel Strategy , leading the top market share brands in their categories—Eggo and MorningStar Farms—with over $1.2B in combined sales. Based in Chicago, IL, this hybrid role reports to the VP of Commercial Strategy – Frozen and focuses on driving integrated plans across digital and physical channels. You'll shape a fast-growing ecommerce strategy that delivers a unique, engaging consumer experience. Collaborating with cross-functional teams—including Omni Sales, Marketing, Finance, Category Strategy, RGM, R&D, and Supply Chain—you’ll develop and execute commercial strategies that energize customers and grow sales. The role also includes managing a direct report responsible for digital and search strategy across both brands.

What You’ll Be Doing

  • Customer Focus Across Channels – Serve as the primary liaison for Omni Customer / Sales Leads and the Center of Excellence, driving competitive strategies across channels, marketing, search, media, and activation. Partner closely with internal teams—Marketing, Finance, Supply Chain, and R&D—and external agencies in analytics, search, media, and shopper marketing to ensure alignment and seamless execution of strategic initiatives.
  • Cross-functional Collaboration – Act as the primary point of contact for Omni Customer / Sales Leads and the Center of Excellence, driving competitive strategies across channels, marketing, search, media, and activation. Collaborate with internal teams—Marketing, Finance, Supply Chain, and R&D—and external agency partners in analytics, search, media, and shopper marketing to ensure cross-functional alignment and seamless execution of strategic initiatives.
  • Project Management – Execute, monitor, and drive visibility for Product Work Requests (PWRs) that support project execution and enable fit-to-win content, assortment, and portfolio strategies in Omni. Deliver accurate and timely inputs, which are critical to the success of this role.
  • Business Insights – Proactively track and analyze Omni category business plans, providing strategic and tactical recommendations to drive performance. Use data and analytics to generate actionable insights that empower brands to make informed decisions. Offer solutions grounded in both Kellanova and competitive innovation and share best practices from successful launches to support team success.
  • Financial Management & Strategic Planning – Manage a multi-million-dollar budget and create investment strategies to win in the market, exceed category growth expectations, and deliver against iROAS benchmarks. Build and implement a 3-year roadmap of capabilities, investments, and resources to accelerate Frozen Foods growth and drive profitability across Omni P&Ls and channels.

What We’re Looking For

  • Bachelor’s degree required. Background in commercial and sales strategy, field sales, and cross-functional project work.
  • Strong Omni experience, including customer and retail media networks, with proven success leading from the retail and / or brand side.
  • Strong understanding of traditional and Omni media, and how they integrate to drive commercial outcomes.
  • Demonstrated ability to execute across digital and physical channels, ensuring a consistent customer experience.
  • Excellent project management skills, with the ability to prioritize competing deadlines and manage heavy workloads.
  • Strong analytical and communication skills, including interpreting Nielsen data, market research, and leveraging big data analytics.
  • Proficient in Microsoft Office, able to collaborate across all levels of the organization; frequent travel required.
  • Compensation

    The annual salary range is $176,000 - $231,000 , which is based on various factors such as location, experience and skill. Discretionary bonuses based on company and individual performance are also available.

    What’s Next

    Applications for this position will be accepted through October 24, 2025. After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

    Benefits

    Benefits include medical, dental, vision, life, accidental death & dismemberment insurance, employee assistance program, short-term disability coverage, and long-term disability insurance. Also, voluntary income protection benefits such as supplemental life, accident as well as a 401(k) plan with company contributions is available. Part-time employees may have access to benefits on a pro-rated basis. See KellanovaTotalHealth.com for more information.

    Get to Know Us

    At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. Kellanova’s culture emphasizes boldness and teamwork. We are committed to Equity, Diversity, and Inclusion (ED&I) and strive to create a culture of belonging. The transaction with Mars to acquire Kellanova is anticipated to close towards the end of 2025 (subject to customary closing conditions, including regulatory approvals). The companies remain separate until closing. Learn more at www.futureofsnacking.com.

    You can learn more at www.futureofsnacking.com and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

    What does it take to be the best? Someone like you. Kellanova is an Equal Opportunity Employer that embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our Equity, Diversity & Inclusion, please visit our website here.

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