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Therapeutic Area (TA) Marketer, Solid Tumor - Breast

Therapeutic Area (TA) Marketer, Solid Tumor - Breast

GenentechSouth San Francisco, CA, US
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Therapeutic Area (TA) Marketer, Solid Tumor - Breast

We're passionate about delivering on Our Promise to improve the lives of patients and create healthier communities for all. We foster a culture of inclusivity, integrity and creativity while boldly pursuing answers to the world's most complex health challenges and transforming society.

About this Marketing Role

The Marketing organization influences decisions by establishing and communicating our full product value proposition across the full value chain, from payers, to health systems, to prescribers, to patients. Marketers are masterful storytellers - accountable to inform positioning using an insight-driven marketing strategy, deliver simple compelling customer-led content creation, and design outstanding integrated customer experiences in partnership with networked partners (e.g. Customer Engagement and Genentech Business Operations). Marketers strategically use resources and their network to drive patient outcomes for today's innovations, and fuel tomorrow's breakthroughs.

This role is integral to achieving the Therapeutic Area (TA) Marketing Vision. The incumbent will be a critical driver in shaping and executing the Solid Tumor Breast Portfolio Strategy, working closely with the Senior Marketing Director and the broader Marketing Leadership Team. This position offers the opportunity to make a significant impact by developing portfolio-level strategies, optimizing performance metrics, and integrating customer insights into impactful brand strategies.

The areas of focus for the TA Marketer will include :

  • Lead the development of the portfolio strategy, ensuring CEPs and KPIs align with priorities
  • Collaborate on performance metrics and dashboards with Customer Marketers, DDA, CE, and Squad
  • Integrate customer insights into brand strategies by partnering with customer marketers and DDA, utilizing business tools, and engaging with CE
  • Shape strategic decisions informed by product lifecycle and market competition
  • Champion existing and new business tools, promoting efficient team utilization

Key Job Responsibilities

Strategy

  • Sets & guides overall Therapeutic Area (TA) / brand strategy (e.g., market boundaries, brand vision, positioning, and differentiation) closely collaborating with the Customer Marketer to update strategy as needed
  • Collaborates with all Customer Marketers to translate brand strategy to customer strategies
  • Lead market / competitor analysis and develop market definition, brand positioning, and inform portfolio tradeoff decisions
  • Accountable for establishing and coordinating both clinical and non-clinical brand strategy and coordination with cross-functional partners as required
  • Helps define the customer journey, identifying key stages, segments, behaviors, opportunities and factors that drive decision-making, collaborating closely with Customer Marketers and analytics partners
  • Work collaboratively to ensure launch readiness, including competitive assessment, TPP development, and other pre-launch activities
  • Drives key ongoing TA activities, including forecasting, and competitive preparation
  • Identifies and prioritizes business opportunities to drive desired brand goals (e.g., segment plays, patient types, lines of therapy, indications) including Health Equity considerations

    • Execution

  • Accountable for high quality, compliant execution and alignment of brand strategy across all customer types (e.g. patients, providers, organized customers)
  • Contributes to initiatives that have broader organizational impact across the 1Marketing Function and advancing progress towards our CMG outcomes
  • Supports fit for purpose and flexibly deployed work teams across the CMG network based on their areas of expertise
  • Responsible for communication of brand strategy with networks and partners, including field teams (brand-aligned and cross-portfolio roles)

    • People

  • Works autonomously to make decisions and act, in close alignment with the full product value proposition, customer positioning, and Squad priorities
  • Identifies key internal network partners and ensures cross-marketing, cross-functional, and field alignment to TA / Brand strategy
  • Pursues continuous professional development by exploring new marketing technologies and platforms, and experimenting with novel engagement tools

    • Demonstrates Proficiency within the following Key Competencies

  • Customer Understanding
  • Competitive Value Creation
  • Strategy Development
  • Integrated Campaign Development
  • Content Development & Approval
  • Execution Readiness
  • Delivery & Optimization Across Channels
  • Measurement & Iteration
  • Project & Vendor Management

    • Who You Are :

    Minimum Candidate Qualifications & Experience

  • Bachelor's degree
  • Two years of marketing experience or one year of marketing experience and an MBA
  • 5 years minimum work experience, with 3 years of commercial experience (e.g., market access, marketing, sales or customer insights) and / or strategic consulting experience may be considered.
  • Direct experiences with interpreting and applying market, customer, product or competitor data and utilizing data effectively; Have experiences measuring success using metrics and applying data to nuance future actions
  • Successful track record of strategic decision making, innovation, problem-solving and navigating uncharted territory without clear precedent.

    • Additional Desired Candidate Qualifications & Experience

  • MBA or other related graduate level degree preferred
  • Marketing experience in relevant industries
  • Experience in the managed care, Pharmaceutical or Biotech industry / pharmaceutical or biotech customer engagement
  • Familiarity leading cross-functional governance meetings to ensure organizational alignment and support product demand forecasts

    • Location

  • This position is based in South San Francisco, CA
  • Relocation assistance is not available at this time.

    • The expected salary range for this position based on the primary location of South San Francisco, CA is $161,800 - $300,600. Actual pay will be determined based on experience, qualifications, geographic location, and other job-related factors permitted by law. A discretionary annual bonus may be available based on individual and Company performance. This position also qualifies for the benefits detailed at the link provided below.

    Roche Operating Principles

  • Put Patients First
  • Follow the science
  • Act as one team
  • Embrace differences
  • Accelerate learning
  • Simplify radically
  • Make impact now
  • Think long term

    • Genentech is an equal opportunity employer. It is our policy and practice to employ, promote, and otherwise treat any and all employees and applicants on the basis of merit, qualifications, and competence. The company's policy prohibits unlawful discrimination, including but not limited to, discrimination on the basis of Protected Veteran status, individuals with disabilities status, and consistent with all federal, state, or local laws.

    If you have a disability and need an accommodation in relation to the online application process, please contact us by completing this form.

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    Therapeutic Area • South San Francisco, CA, US