Sr. Principal Product Marketing Manager

Overview Join to apply for the

Sr. Principal Product Marketing Manager

role at

Circle .

Have you got what it takes to succeed The following information should be read carefully by all candidates.

Circle is a financial technology company at the epicenter of the emerging internet of money, where value can travel globally, nearly instantly and less expensively than legacy settlement systems. Circle’s infrastructure – including USDC, a blockchain-based dollar – enables businesses, institutions and developers to harness these breakthroughs and capitalize on this major turning point in the evolution of money and technology.

Circle is committed to visibility and stability in everything we do. As we grow, we’re expanding into several of the world’s strongest jurisdictions. We value High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence, and maintain a flexible, diverse work environment where new ideas are encouraged and everyone is a stakeholder.

Circle enables businesses and developers to harness the power of digital currencies and public blockchains for payments, commerce and financial applications worldwide. Circle is the issuer of USDC and EURC – two of the world’s largest fully reserved, regulated stablecoins accessible as open money protocols on the internet. Circle’s platform provides enterprise-grade APIs and SDKs to help organizations run their internet-scale business on the blockchain.

What You’ll Be Part Of With the mission to “Raise global economic prosperity through the frictionless exchange of financial value”, Circle was founded on the belief that stablecoins and public blockchains will rewire the global financial system. We’re a diverse team committed to our core values — being multi-stakeholder, driven by excellence, mindfulness, and high integrity.

What You’ll Be Part Of : Circle is focused on this strategic platform pillar and cross-functional collaboration to drive growth.

What You’ll Be Responsible For

Act as the subject matter expert for Circle’s multichain infrastructure, including ideal customer profile and industry segmentation, competitive landscape, and market dynamics.

Define and evolve positioning, messaging, and proof points that differentiate Circle in a complex, rapidly evolving market.

Develop go-to-market (GTM) strategies that span product launches, ecosystem engagement, and long-term growth initiatives.

Partner with Product and Business Development to identify new market opportunities and influence product roadmap decisions.

Lead cross-functional efforts to create and distribute high-impact marketing and sales enablement materials, including pitch decks, product pages, case studies, and partner campaigns.

Collaborate with developer relations, BD, and communications to drive awareness and engagement across ecosystem channels.

What You’ll Bring To Circle

12+ years of experience in product marketing or related fields such as product, engineering, or business development.

Proven ability to develop positioning, messaging, and GTM strategies for complex, technical products.

Deep knowledge of blockchain ecosystems, stablecoins, and capital markets.

Strong track record of collaborating with cross-functional teams to influence product direction and drive adoption.

Clear, concise communication skills with the ability to translate complex technology into compelling narratives.

Highly self-directed and thrives in fast-paced environments.

Familiarity with Slack, Google Workspace, Coda, and macOS.

Circle is on a mission to create an inclusive financial future, with transparency at our core. Compensation ranges are determined by factors including experience, skill set, qualifications, and business needs. Compensation ranges may differ by location.

Base Pay Range : $242,500 - 325,000

We are an equal opportunity employer and value diversity at Circle. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. In certain locations, Circle participates in the E-Verify Program as required by law.

Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We will connect with you separately from the interview process to accommodate your needs.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

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