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E-Commerce Operations Specialist
E-Commerce Operations SpecialistRylee + Cru • San Diego, CA, US
E-Commerce Operations Specialist

E-Commerce Operations Specialist

Rylee + Cru • San Diego, CA, US
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Job Description

Job Description

The E-Commerce Operations Specialist ensures a seamless, high-performing customer experience across all Rylee + Cru Collective digital channels. This role oversees day-to-day site operations, product launches, and performance optimization, connecting data and design to drive growth and efficiency.

Working collaboratively with the e-commerce, marketing, and creative teams, this position bridges technology and storytelling - ensuring every product, page, and campaign delivers a polished, intuitive, and conversion-driven experience.

Key ResponsibilitiesSite Operations & Launch Execution

  • Manage all product and collection launches across web and app, ensuring accuracy of SKUs, copy, and imagery.
  • Oversee homepage, navigation, and promotional updates to support new drops and campaigns.
  • Conduct QA on product pages for content accuracy, SEO readiness, and mobile optimization.
  • Maintain site architecture and linking to enhance discovery and conversion.
  • Support expansion into emerging digital channels, marketplaces, and app-based sales.

Landing Page & Performance Optimization

  • Build, test, and optimize landing pages for new campaigns, product drops, and paid marketing initiatives.
  • Partner with marketing, retention, and creative teams to align messaging, tracking, and performance goals.
  • Use A / B testing, heatmapping, and personalization tools to enhance UX and drive conversion.
  • Analyze performance outcomes and recommend improvements for future site and campaign updates.

    • Tech Stack & Experience Optimization

  • Returns & Re-sell : Streamline reverse-logistics and resale programs to improve retention and sustainability.
  • Customer Experience : Ensure seamless post-purchase flows, CX widgets, and AI-driven support opportunities
  • Analytics & Heatmapping : Monitor on-site behavior to identify friction points and growth opportunities.
  • Personalization & Traffic Analysis : Leverage behavioral and identity data to tailor on-site experiences.
  • Reviews & UGC : Manage integrations showcasing authentic customer feedback and social proof.
  • Merchandising Tools : Optimize filtering, sorting, and product recommendations to improve navigation.
  • Checkout Optimization : Test and improve checkout flow, delivery estimates, gifting, and upsell programs.
  • Customer Programs : Support loyalty, cashback, and referral experiences in coordination with retention marketing.

    • Data, Insights & Reporting

  • Monitor and analyze site and app KPIs including traffic, conversion, AOV, bounce rate, and site speed.
  • Produce recurring dashboards and communicate insights to e-commerce and marketing leadership.
  • Track testing outcomes and seasonal trends to inform UX and merchandising decisions.
  • Partner with paid, retention, and creative teams to assess how site changes affect funnel performance.

    • Cross-Channel Partnership & Optimization

  • Collaborate with marketing, retention, and performance teams to align campaign goals and landing experiences.
  • Ensure traffic sources and content are trackable, consistent, and conversion-optimized.
  • Share data-driven insights that influence creative direction, merchandising priorities, and campaign planning.

    • Key Stakeholders

  • Director of E-Commerce (Jenna Navarro) : E-commerce strategy, operational oversight, and reporting alignment
  • Head of Marketing (Madeline Johnson) : Seasonal launch + campaign collaboration and content alignment
  • Retention Marketing Manager (Yvonne Chew) : Loyalty, email / SMS, and retention coordination
  • Digital Asset Manager + Creative Team : Asset accuracy, imagery updates, and visual consistency

    • Requirements

  • 3–5 years of experience in e-commerce operations, merchandising, or digital marketing (Shopify experience required).
  • Familiarity with GA4, Triple Whale, A / B testing platforms preferred.
  • Experience with marketplace management (Amazon Seller Central or similar) a plus.
  • Strong analytical skills — comfortable translating data into actionable recommendations.
  • Excellent organizational and project management abilities; thrives in a fast-paced, cross-functional environment.
  • A proactive problem solver with strong attention to detail and an ownership mindset.

    • Benefits

  • Competitive salary
  • Opportunity to work with a growing and passionate team
  • Employee discounts across all Rylee + Cru Collective brands
  • Additional Benefits : Health insurance plan, PTO policy, and 401K options
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    Ecommerce Specialist • San Diego, CA, US