Digital Experience & Media Manager

Guided by our core values and commitment to your success, we provide health, financial and lifestyle benefits to ensure a best-in-class employee experience. Some of our offerings include :

Highly competitive total rewards package, including comprehensive medical, dental and vision benefits as well as a 401(k) plan that both the employee and employer contribute

Annual incentive bonus plan based on company achievement of goals

Time away from work including paid holidays, paid time off and volunteer time off

Professional development courses, mentorship opportunities, and tuition reimbursement program

Paid parental leave and adoption leave with adoption financial assistance

Employee discount program

Job Description Summary :

We are seeking a strategicDigital Experience & Media Managerto lead the development of seamless, secure, and personalizedauthenticated digital experiences, while also managing and optimizingpaid digital marketing channels. This hybrid role bridges digital experience and performance marketing, ensuring that audiences not only find and engage with our brand through targeted media campaigns but also enjoy a cohesive and compelling experience once logged in.

The ideal candidate is bothcustomer-obsessed and data-driven, with a strong understanding of digital identity, user journeys, and media performance. You will collaborate cross-functionally to drive engagement, retention, and conversion across the full digital funnel-from acquisition to post-login experience.

Job Description

Authenticated Digital Experience Ownership

• Own the end-to-end strategy and executionof authenticated digital experiences across web and mobile platforms.
• Partner with stakeholders to define and deliver enhancements, features and optimizations that align with the brand and business objectives.
• Prioritize and manage digital backlog ensuring requirements are well defined for development teams.
• Use data and analytics measure the performance of digital experiences and inform decisions and continuous optimizations.
• Collaborate with compliance and security teamsto ensure all authenticated experiences meet regulatory and privacy standards.
• Stay current on digital trends, emerging technologies, and best practices in personalization, cross-channel consistency, customer identity and experience management.

Paid Digital Media Support

Cross-Functional Integration

Minimum Qualifications

Blue Cross and Blue Shield of Kansas City is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.