Brand Marketing Associate (Stouffer's)

Brand Marketing Associate

Nestl Professional Solutions at Nestl USA leverages its position as the world's largest food and beverage company to bring brands that you enjoy in your home to other areas of your life such as the workplace, restaurants, hotels, and your neighborhood college or university. Our portfolio of products and solutions includes beloved brands such as Stouffer's, Coffee Mate, Nescaf, and Starbucks. With our extensive networks and industry knowledge, we offer unparalleled support and guidance to foodservice operators, ensuring their success in a competitive market. We strive to contribute to a healthier future by providing the finest ingredients and operational knowledge to every type of foodservice operation. The strength of our trusted brands is supported by a team of skilled professionals who are dedicated to deepening their industry experience. Our team of culinary experts and skilled product developers partner closely with foodservice professionals to generate creative, branded food and beverage solutions that address a wide variety of needs. Our employees thrive on opportunities to grow and develop within the food-service industry, ensuring that we are always at the forefront of industry trends and innovations.

Nestl Professional Solutions is looking for a Brand Marketing Associate with experience in product management and a track record of success growing business and improving returns via product portfolio management. This role will support the development of strategic recommendations based on robust analysis. The Marketing Associate will have responsibility for profitably growing the Stouffer's brand in foodservice and developing business and marketing objectives, strategy and tactics for the business, and executing against these plans. They will focus on delivering the category plans with strong prioritization on growing the core and innovation. Innovation will include end-to-end new product development, commercialization, and launch to increase sales and profits. They will manage daily activities relevant to the success of these new categories and brands.

Summary of Key Responsibilities

• Identify and implement initiatives to improve customer relevance and financial delivery of existing products through cost and portfolio optimization, product performance, packaging, or price-pack architecture.
• Drive product strategy and commercialization against operating plans and budgets by analyzing product performance vs. expectations and support the development of action plans to address variances in performance against the annual plan.
• Execute day-to-day tactical Product Marketing plans for the brand. Manage external agency partners. Manage and control brand's budgets. Leverage and use key insights to identify new opportunities.
• Prepare annual business plans and conduct business reviews, as well as assist with mid- and long-term strategic business planning.
• Provide data for regular updates on initiative performance and make recommendations to optimize. This includes annual & monthly reviews of category performance, promotion performance, and ad-hoc analysis supporting relevant brand teams.
• Provide forecast planning support for Brand, Supply Chain, Commercial Development, and Demand Planning teams.
• Sustain a high level of relationship management with cross-functional partners, including product & project management. Utilize strong strategic and communication skills and ability to assemble and motivate cross-functional teams including product development, R&D, sales, finance, regulatory and supply chain to accomplish aggressive new product plans, influence mix and profitable grow of the overall portfolio.
• Manage the marketing communication assets of a portfolio including digital shelf asset development, website and product web pages, sales tools (brochures, sell sheets, creative assets) and training.
• Coordinate with Sales and Sales support teams on lead generation processes including follow-up, communication with leads, and end-to-end ROI.
• Participate in cross-functional teams in the ideation, creation, and development of new products and product-related marketing opportunities from concept to commercialization.
• Lead the set-up of new products, including system input, project management, and image development.

Qualifications - Summary of Experience

It is our business imperative to remain a very inclusive workplace. To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestl. The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role. In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities. Nestl seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestl home.

The Nestl Companies are equal employment opportunity employers. All applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status or any other characteristic protected by applicable law. Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience. Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.