Base Coat Marketing is hiring : Ads Manager in Boston

Position Summary

The Ads Manager is responsible for the strategic direction and positive growth of company marketing and advertising initiatives. This position leads the Ads Team to formulate, implement, and manage marketing and advertising strategies that meet or exceed internal KPIs. Strategies are proactively implemented to deliver consistent, high-quality leads for clients in the Residential Painting, Commercial Painting, and Concrete Coating verticals.

Role Expectations

• Team Leadership
• Provide strategic direction and leadership to the Marketing Team.
• Build successful daily habits and routines to help improve you and your team.
• Foster a collaborative and innovative team culture.
• Implement EOS team meetings, reporting, and training structure.
• Conduct regular team training and individual performance reviews.
• Campaign Management
• Develop and execute comprehensive multi-channel digital marketing strategies for clients and our brand.
• Optimize campaigns for maximum lead generation and client satisfaction.
• Stay updated on industry trends and algorithm changes to proactively adjust strategies.
• Research & Development
• Lead efforts to explore and implement new strategies that increase the predictability and consistency of lead generation.
• Utilize AI to optimize operations, improve efficiency, and increase team capacity.
• Client Relationship Management
• Collaborate with CX and Sales Teams to understand client goals and objectives.
• Communicate with clients as needed to improve satisfaction and address questions or concerns.
• KPI Monitoring
• Establish KPIs that are economical and predictable.
• Regularly analyze and report on campaign performance.
• Implement strategies to continually improve KPIs to meet / exceed client expectations.
• Budget Management
• Manage advertising budgets effectively to achieve optimal ROI.
• Monitor and adjust budget allocations between channels based on performance and client priorities.
• Process and SOPs
• Develop and own SOPs for the Ads Team.
• Document and update processes to ensure efficiency, consistency, and scalability.
• Team Training
• Lead weekly team training sessions (in alignment with EOS framework) on evolving systems and best practices for campaign management.
• Ensure effective implementation of SOPs to drive consistent and high-quality results.

Key Responsibilities

General : Develop, update, and oversee Training Guides and other resources to support the team’s development and performance.

Daily :

Weekly :

Monthly :

Quarterly :

KPIs

Required Skills and Qualifications

Position’s Relations

Note : This job description is intended to convey information essential to understanding the scope of the position and is not an exhaustive list of responsibilities. Duties may be modified as business needs evolve.

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