Segment Marketing Manager

WORK SHIFT :

First Shift (United States of America)

JOB DESCRIPTION :

The Segment Marketing Manager will be responsible for developing, managing, and executing the marketing strategy and activities for Cambro's Non-Commercial Market Segments including K-12 Schools, Healthcare and Colleges and Universities.

ESSENTIAL JOB FUNCTIONS

Develop and implement marketing activities for all products that fall within assigned market segments throughout product lifecycle; develop marketing campaigns, training materials and sales collateral to support Non-Commercial Market Segments.

Responsible for strategic planning and project management, including financial budget responsibility for segments managed.

Actively participate in segment / trade associations and industry groups; responsible for marketing communication strategies and training for industry events; plan and attend trade shows, plan and participate in virtual events.

Develop training collateral, videos, and on-line training modules; conduct Sales, Customer Service and Customer focused training via in-person, virtual presentations, and webinars.

Work collaboratively with Sales Managers and New Product Development to identify specific market needs and trends, product solutions and sales opportunities for new products and / or existing products. Concept, write and execute supporting marketing communications, sample kits, packaging, videos, and training materials for new and existing products within assigned categories.

Work collaboratively with Digital Marketing team on marketing campaigns and new product launches, to ensure timely and consistent messaging on blogs, videos, testimonials, and social media platforms.

Complete detailed market research and sales analysis to identify specific market demands and customer needs; keep current on industry and market segments trends.

Work collaboratively with Marketing Managers on various projects and marketing campaigns to support company initiatives.

Maintain reliable and consistent attendance, including being punctual, and dependable in order to meet the needs of the department and the organization.

Execute each essential duty satisfactorily in order to perform job successfully.

Follows all safety procedures required in work area, wears PPE as needed, attends all safety meetings, and reports safety issues regarding equipment or unsafe / hazardous conditions.

Performs effectively as a team member, able to work well with others, open to receive and give feedback, and treats everyone with respect.

Takes ownership of own work and behavior, accepts accountability for own actions, encourages solutions, and communicates status of work / projects.

Follow all department quality standards / criteria. Raise concerns and issues to immediate manager.

Able to understand and demonstrate Cambro company culture, display company core values (Safety, Quality, Respect, and Service).

Understands department's key performance indicators and contributes to achieve these goals both individually and as a team.

Other duties as needed or required.

ADDITIONAL RESPONSIBILITIES

Possess a full understanding of all Cambro products, including proper usage and application.

Must be able to work overtime as needed, remain flexible and open to possible schedule changes in order to meet business needs.

REQUIRED QUALIFICATIONS

The requirements listed below are representative of the knowledge, skill, and / or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

BA or BS with emphasis in Marketing or Communications strongly preferred.

3 - 5 years of Marketing experience required.

Strong written communication skills : creative writing, technical writing, presentation development.

Excellent presentations skills required, must be able to speak in front of groups as well as on virtual platforms.

Proven ability to manage projects and financial budgets.

Detail-oriented; ability to multi-task and handle rapidly changing priorities.

Must possess the ability to accept constructive feedback

Strong computer skills

Ability to travel overnight for trade shows and segment events

Reasoning ability / Communication both verbal & written

PREFERRED QUALIFICATIONS

CRM and / or Marketing Automation experience preferred

Business to Business marketing experience preferred

Foodservice Experience a plus

Certificates, Licenses, Registrations

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Sitting, walking, standing, bending at the neck, bending at the waist, climbing, twisting at the neck and waist, repetitive use of hands, simple grasping, power grasping, fine manipulation, pushing and pulling, reaching above and below the shoulder, carrying / lifting up to 50-75 lbs.

Driving cars, trucks, forklifts, and other equipment

Working around equipment and machinery

Exposure to excessive noise

PPE REQUIREMENTS

Safety glasses

Hardhat

Hearing protection (e.g. ear plugs, ear muffs)

COMPENSATION RANGE : $81,000 - $93,000

Salary may vary based on experience.

CAMBRO is proud to be an equal-opportunity workplace. All qualified applicants will receive consideration for employment without regard to and will not be discriminated against based upon race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic information, military or veteran status, or other characteristics protected by law.