Director of Paid Social Media

A company is looking for a Director of Paid Social.

Key Responsibilities

Lead the Paid Social team to drive performance across the brand portfolio

Develop and implement paid social media acquisition strategies, including planning, execution, and measurement of campaigns

Monitor media spend and performance, optimizing campaigns based on data analysis and KPI tracking

Required Qualifications

Minimum of 7 years of experience in paid social media planning and execution

Experience leading a team and implementing systems for team growth

Expert understanding of Meta, Tik Tok, and Pinterest Ads marketing channels

Experience with Google Analytics and other analytics tools

Advanced analytical skills focused on ROI and ROAS metrics