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Head of Strategy
Head of StrategyVirtualVocations • Lansing, Michigan, United States
Head of Strategy

Head of Strategy

VirtualVocations • Lansing, Michigan, United States
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A company is looking for a Head of Strategy to lead growth strategy across various departments.

Key Responsibilities

Define and evolve the core Growth Strategy Framework integrating creative, offers, customer journey, and performance media

Teach and scale strategy thinking through workshops, tools, and coaching for the team

Lead advertising strategy for key investor accounts while managing a dedicated team for execution

Required Qualifications

6+ years in performance marketing for DTC brands, preferably in wellness or supplements

Proven experience as a Head of Growth, Growth Strategist, or Strategy Lead at a top DTC agency or brand

Deep understanding of offer creation, creative strategy, funnel design, and paid media economics

Ability to connect creative insights with data effectively

Alignment with wellness and functional CPG, demonstrating a passion for products that improve well-being

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Head Of Strategy • Lansing, Michigan, United States

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