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Media Planner, Staples Media Network Job at Staples Advantage Canada in Framingh
Media Planner, Staples Media Network Job at Staples Advantage Canada in FraminghMediabistro • Framingham, MA, United States
Media Planner, Staples Media Network Job at Staples Advantage Canada in Framingh

Media Planner, Staples Media Network Job at Staples Advantage Canada in Framingh

Mediabistro • Framingham, MA, United States
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Staples is business to business. You’re what binds us together.

Our eCommerce team delivers customer‑centric site experiences to position Staples as a digital selling platform of choice. Our team ensures that our mobile, desktop, and app platforms deliver the digital experience that our customers expect. We do this through customer insights, analytics, and testing to build a strong innovation pipeline for the future and to bring products and solutions to market seamlessly. We utilize online merchandising and campaigns executed by both humans and automated tools to convert new and returning website visitors into customers. We work end‑to‑end with our sales, merchandising, finance, logistics and technology teams to provide a world‑class, holistic digital experience, growing profitable results in a fun and rewarding work environment. We are inclusive, customer‑obsessed, and are looking for well‑rounded professionals with strong eCommerce business acumen to join our team.

This role will be responsible for managing media programs on behalf of Staples & Staples vendors. The Media Planner will join our Staples Media Network Team, responsible for execution of digital marketing campaigns for vendor partners. The Staples Media Network Team is a highly visible team with aggressive growth goals over the next three years. We are seeking a highly motivated individual to join our growing business. The Media Planner will work alongside media managers, acting as a liaison between Staples vendors and external agencies to activate media programs. This role will support external agencies in the development of media strategy, planning, and buying, ensuring flawless execution of the campaigns and closely monitoring success metrics. A key component to the success of this role will be to foster collaboration between internal and external teams, driving success for both our vendors and the larger Staples business. The Media Planner will deliver and present success metrics to vendor partners as well as to internal Staples stakeholders.

What you’ll be doing :

  • Activate media across multiple channels including paid search, display, email & onsite (staples.com, SA.com) media
  • Skilled in project management, juggling multiple projects and delivering media campaigns from launch to completion
  • Manage and own key team documents to facilitate team organization (media program budget trackers, flowcharts, creative specs, reporting calendar, spend / revenue tracker, promotional calendar, etc.) and continually refine processes to work smarter and more efficiently
  • Opportunity to shadow / participate in new business pitches to expand vendors for the vendor media program
  • Collaborate on the day‑to‑day management of digital marketing campaigns
  • Comfortable leading calls (agency statuses, reporting / data read‑outs, etc.)
  • Support development of media campaigns alongside the media manager (briefs, strategy development, vendor selection, budget management, etc.) to incorporate direction from all key stakeholders & deliver success on campaign KPIs
  • Contribute and support agency partners to develop campaign reports / findings; interpret and analyze data to optimize campaigns and understand what the data means for the Staples business / vendor, in conjunction with data analyst & media manager support
  • Promote cross‑functional collaboration within Staples internal teams (merchandising, marketing, media, inventory, promotional, etc.) and a cross‑functional spirit between agencies
  • Manage all campaign details for assigned vendor campaigns, acting as the day‑to‑day contact for Staples vendor partners and multiple media agencies
  • Experience supporting digital media strategies including planning, execution, and measurement
  • Strong organizational skills with the ability to manage multiple projects in parallel
  • Relationship‑driven approach to building trust in a dynamic environment

What’s needed‑ Basic Qualifications :

  • Bachelor’s Degree or equivalent work experience
  • 2+ years of advertising, media, or account management experience serving clients, with agency experience preferred
  • What’s needed‑ Preferred Qualifications :

  • Experience with e‑commerce, retail media networks, or retail brands
  • Familiarity with multiple digital media channels and platforms
  • Comfort with interpreting and analyzing campaign data to optimize results
  • Ability to adapt to changing priorities, budgets, and timelines in a growth‑oriented team
  • We Offer :

  • Inclusive culture with associate‑led Business Resource Groups
  • 22 days of PTO and Holiday Schedule (7 observed paid holidays + 1 floating holiday)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more
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    Media Planner • Framingham, MA, United States