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Digital Marketing Specialist

Digital Marketing Specialist

VirtualVocationsErie, Pennsylvania, United States
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A company is looking for a Digital Marketing Specialist to join their demand generation team.

Key Responsibilities

Execute and optimize paid media campaigns across various platforms including LinkedIn, Meta, YouTube, and Google Ads

Collaborate with internal teams to produce high-performing ad content and manage the full ad creative lifecycle

Monitor campaign performance, analyze data for insights, and document strategies and updates for cross-functional alignment

Required Qualifications

2-3 years of hands-on experience in paid media campaigns

Strong analytical skills and familiarity with tools like GA4, Marketo, and Salesforce

Experience in B2B marketing and demand generation; healthcare or SaaS experience is a plus

Proficient in Excel and Google Suite for data analysis and reporting

A resourceful problem solver who can adapt to a fast-paced work environment

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Digital Marketing Specialist • Erie, Pennsylvania, United States

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