Director, Content Marketing Job at WP Engine in Austin

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WP Engine empowers companies and agencies of all sizes to build, power, manage, and optimize their WordPress websites and applications with confidence. Serving 1.5 million customers across 150+ countries, the global technology company provides premium, enterprise-grade solutions, tools, and services, including specialized platforms for WordPress, industry-tailored eCommerce and agency solution suites, and developer-centric tools like Local, Advanced Custom Fields, and more. WP Engine’s innovative technology and industry-leading expertise are why 8% of the web visits a WP Engine-powered site daily. Learn more at wpengine.com.

What Is Cool About This Job

As our Director of Content Marketing, you’ll be a dynamic, performance-driven leader within our marketing team. You’ll oversee a team of 5 people within the content marketing function and guide both the vision and execution of our content marketing strategy.

Leadership & Collaboration

You’ll manage and inspire your team, leveraging strong people leadership and cross-functional collaboration. You’ll work closely with segment marketing owners and other stakeholders to develop integrated plans that align with business priorities.

Content Strategy & Storytelling

You’ll plan and execute high-impact content strategies that drive engagement, conversions, and brand visibility. You’ll bring strong storytelling skills to craft narratives that resonate across personas, their buyer’s journeys, and that scale across content types.

Analytics & Performance

You’ll turn data into insights to optimize content performance. You’ll define KPIs that reflect both traditional content outcomes and emerging expectations in the AI era.

Innovation & the Future of Content

As AI reshapes the content landscape, you’ll keep us ahead of the curve. You understand that today’s content must do double duty : influence human decisions and inform AI systems. You’ll help us produce content that’s built for scale, performance, and long-term authority, powering both audience engagement and discoverability in the age of large language models.

The Day to Day

Develop and Execute Content Strategy : Craft and implement comprehensive content strategies that align with WP Engine’s target segments, brand authority themes, and organic growth objectives across owned channels.

Oversee Content Creation : Lead the production of high-quality content—including blog articles, multimedia assets, and more—ensuring content resonates with the target audience and supports SEO initiatives.

Maintain Content Excellence : Serve as lead editor, upholding standards for quality, consistency, and relevance.

Team Leadership : Mentor, inspire, and manage a team of content marketers, fostering a collaborative and innovative environment.

Content Calendar Management : Develop and maintain a content calendar to ensure consistent publishing and alignment with marketing campaigns.

Cross-Functional Collaboration : Partner closely with product and other marketing teams to align content efforts with overall business objectives.

Stay Ahead of Trends : Keep abreast of the latest content marketing trends, technologies, and AI advancements.

Content Distribution : Develop and manage a content distribution strategy to maximize reach and impact.

Performance Analysis : Provide ongoing analysis and reporting on organic content performance, delivering insights on business impact each month.

Budget Oversight : Manage the content marketing budget, allocate resources effectively, and ensure strong ROI.

Performance Metrics / KPIs

Organic site traffic

Content engagement (time on page, scroll depth, downloads, shares)

Conversion rates (chats, form submissions, subscribers)

SEO Performance in partnership with Acquisition Marketing (CTR, Organic Keyword Rank, Organic Search Traffic, Impressions, Domain Authority)

Your Expertise and Passions

• Bachelor's degree in Marketing, Communications, or a related field;

Established leader with at least three years in a management position.

Proven success in leading content marketing teams to deliver measurable results.

Strong analytical skills and a data-driven approach to decision-making.

Exceptional communication skills, both written and verbal.

Creative thinker and storyteller with a passion for content creation.

Ability to collaborate effectively in a fast-paced, dynamic environment.

Previous experience in both consumer and Tech SaaS industries is advantageous.

The Perks & Benefits

Ownership Mindset – Company stock options for every employee

Comprehensive Health Coverage – Medical, dental, vision, and life insurance plans with choice and flexibility

Fertility Support – Fertility and IVF drug coverage included

Financial Wellness –

401(k) with a 4% company match

Company HSA contributions ($750 individual / $1,500 family)

Peace of Mind – 100% employer-paid short- and long-term disability insurance

Time to Recharge – Generous PTO, 10 paid holidays, 4 company wellness days, and 1 floating holiday

Family and Caregiver Leave – Fully paid leave for new parents and caregivers

Remote Work Support – $500 one-time home office setup stipend

Invest in You – $100 monthly wellness allowance and free Calm subscription

Extra Protection – Pet insurance, accident and critical illness coverage, and legal and ID theft protection

Career Growth – Ongoing education through LinkedIn Learning, Workday Learning, and our Career Growth Portal

The targeted starting base salary for this role is $175,000, within the full compensation band for the position.

At WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique. WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

Base Salary Range

$144,000.00 - $216,000.00

We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role. The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide. The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process. Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.

Seniority level Seniority level Director

Employment type Employment type Full-time

Job function Job function Marketing, Public Relations, and Writing / Editing

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