Growth Marketing Manager II

Introduction

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

Your Role And Responsibilities

The Lead Engine and Sales Play team fuels pipeline growth by driving strategies that engage leads, streamline sales motions, and enable high-impact seller outreach. We focus on delivering scalable programs that connect marketing-generated demand with sales execution to accelerate revenue. We partner closely with Integrated Campaigns, Marketing Operations, Growth Marketing, Sales, and others to optimize lead management, automate workflows, and launch sales plays that support our highest-priority go-to-market initiatives. The Growth Marketing Manager II will serve as the primary liaison between Revenue Marketing and the Global Corporate Sales segment, driving alignment and accelerating pipeline through optimized lead workflows and campaign execution. This role is perfect for a strategic, data-driven marketer who excels at building structure, aligning cross-functional teams, and developing tools and programs that boost pipeline performance.

• Serve as the primary point of contact between Marketing and the Global Corporate Sales segment to ensure alignment and collaboration
• Create and maintain dashboards to track lead-to-opportunity performance (e.g., engagement, MQLs, pipeline contribution) and identify areas for optimization
• Develop Outreach messaging and sequences for Corporate Account Managers that align with integrated campaign themes and sales plays
• Drive adoption and effective usage of marketing tools such as Outreach and Qualified across the Corporate Sales team
• Launch Sales Plays by building targeted account lists, crafting campaign-aligned messaging, and setting up performance tracking; partner with the analytics team to standardize performance reporting and readouts for executive stakeholders

This job can be performed from anywhere in the US

Qualifications

Required Technical And Professional Expertise

Preferred Technical And Professional Experience

Seniority level

Employment type

Job function

Industries

San Francisco, CA

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