E-commerce & Marketing Specialist

E-commerce & Marketing Specialist

We are a leading manufacturer specializing in high-quality clothing production for major retail brands, with a particular expertise in creating garments featuring intricate printable patterns. Our factory services encompass the full spectrum of apparel manufacturing, from design and pattern printing to production and delivery, enabling our partners to bring innovative, customized clothing lines to market efficiently and at scale. Committed to excellence, innovation, and sustainability, we collaborate with top-tier retail clothing companies to deliver products that stand out in a competitive industry.

We are seeking a dynamic E-commerce & Marketing Specialist to join our team and drive the online presence and sales of our apparel manufacturing services. In this role, you will be instrumental in promoting our factory's capabilities in producing clothing with specialized printing patterns, targeting major retail clothing brands. This position offers the opportunity to blend creative marketing strategies with e-commerce optimization to attract and convert qualified leads, ultimately expanding our partnerships in the retail sector. The role is fully remote, allowing you to work from anywhere in the country, and reports directly to the marketing and sales leadership team.

Responsibilities

• Develop and implement multi-platform SEO strategies to drive organic discovery, ensuring our services in apparel production and pattern printing rank highly in search results relevant to retail clothing brands.
• Lead content and traffic growth initiatives by optimizing high-value content pages to improve search rankings, drive qualified web traffic, and capture new audiences interested in customized clothing manufacturing.
• Optimize our Shopify stores to maximize visibility, user experience, and conversion rates, highlighting our expertise in producing printable pattern garments for retail partners.
• Manage Shopify app advertising and optimization efforts to enhance platform performance and promote our factory services effectively.
• Oversee advertising campaigns on META platforms (including Facebook and Instagram), creating targeted ads that showcase our apparel production capabilities and attract retail clothing companies.
• Create and optimize product listings on our e-commerce platform, ensuring accurate representation of our clothing manufacturing services, including specialty printing options, to facilitate seamless inquiries and sales.
• Analyze data from web analytics, customer feedback, and sales metrics to identify areas for improvement in our online marketing and e-commerce strategies, making data-driven recommendations to boost efficiency.
• Create and manage influencer campaigns, partnering with relevant influencers in the fashion and retail space to promote our factory's apparel production services and build brand awareness.
• Stay ahead of industry trends and innovations in e-commerce, digital marketing, and apparel manufacturing, recommending new tools and technologies to enhance our strategies and maintain a competitive edge.
• Collaborate with the sales team to align marketing efforts with sales goals, supporting lead generation for our services in producing clothing for major retail brands.
• Monitor and report on key performance indicators (KPIs) such as traffic growth, conversion rates, and ROI from campaigns, adjusting tactics as needed to meet business objectives.
• Conduct market research on retail clothing trends, particularly in printable patterns and custom apparel, to inform content and advertising strategies.

Qualifications

Compensation

The salary for this position ranges from $100,000 to $175,000 annually, depending on the level of previous experience and demonstrated expertise. In addition to base salary, we offer opportunities for professional development and advancement.