Social Media Marketing Manager

Job Description

Job Description

What We’re Looking For :

We are looking for a highly motivated and experienced Social Media Marketing Manager to lead the planning, execution, and optimization of our online brand presence. The ideal candidate will be an expert in social media strategy and management, with a proven track record of driving engagement, growth, and sales across digital platforms. You will be responsible for overseeing our social media channels, developing creative content, managing digital campaigns, analyzing performance, and continuously improving our marketing efforts.

About Us :

CALIWATER, a celebrity-backed start-up, offers a unique opportunity to significantly impact the success of a rapidly growing business in an emerging category. You'll work closely with the Founders and Executive leadership, gaining invaluable experience. As entrepreneurs, we are committed to building a great company and nurturing talent. Joining us at this early stage provides the right candidate with the chance to quickly develop their career and acquire valuable skills.

What You’ll Do :

Social Media Strategy & Management

• Develop and execute a comprehensive social media strategy to build brand awareness, community engagement, and customer acquisition.
• Manage and grow the brand’s presence across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
• Create, schedule, and publish engaging content (images, video, copy) aligned with brand voice and goals.
• Build and manage influencer and brand ambassador partnerships.
• Oversee paid social media campaigns, including budget allocation, targeting, and performance optimization.

Content & Campaign Development

Analytics & Optimization

Cross-Functional Collaboration

About You :

Strong project management abilities; comfortable in a fast-paced, entrepreneurial environment.

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