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Senior Product Manager – Ads Platform (Creative)
Senior Product Manager – Ads Platform (Creative)TikTok • San Jose, CA, United States
Senior Product Manager – Ads Platform (Creative)

Senior Product Manager – Ads Platform (Creative)

TikTok • San Jose, CA, United States
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Responsibilities

  • Own the strategy and roadmap for creative experiences in TikTok Ads Manager, scaling creative supply and improving creative effectiveness.
  • Collaborate with Engineering, Design, Data Science, and business teams to build end-to-end ad creation workflows that balance platform consistency with vertical-specific needs.
  • Abstract diverse advertiser requirements into clear product goals, ensuring scalability and operational efficiency.
  • Use data, user feedback, and market insights to prioritize features and guide product iterations.
  • Define and track key metrics such as creation volume, success rate, and engagement lift, driving measurable improvements in creative outcomes.
  • Partner with internal platform and infra teams to ensure product foundations are extensible and future-proof.

Qualifications

  • BA / BS degree in a technical, business, or related field.
  • 3–5 years of product management experience, with proven success of external products.
  • Strong analytical and problem‑solving skills, with the ability to define metrics and use data to inform decisions.
  • Experience collaborating cross‑functionally and leading execution across complex stakeholder environments.
  • Familiarity with the online advertising ecosystem, particularly ad creation and performance optimization.
  • Excellent communication skills and comfort working in fast‑paced, high‑ambiguity environments.
  • Preferred : Experience building creative tools or working on advertiser‑facing interfaces.
  • Preferred : Exposure to performance ad formats such as shopping, app install, or lead gen.
  • Preferred : Background in creative automation or infra‑scale product work.
  • Fluency in both English and Mandarin is required.

    • About TikTok

    TikTok is the leading destination for short‑form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, with offices worldwide.

    Why Join Us

    Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate. Join us and help shape the future of advertising on a global scale.

    Diversity & Inclusion

    TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. We celebrate our diverse voices and foster an environment that reflects the many communities we reach.

    TikTok Accommodation

    TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs, or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https : / / tinyurl.com / RA-request.

    Job Information

    Compensation : Base salary range $165,120 – $414,000 annually.

    Benefits : Medical, dental, and vision insurance; 401(k) savings plan with company match; paid parental leave; short‑term and long‑term disability coverage; life insurance; wellbeing benefits; 10 paid holidays per year; 10 paid sick days per year; 17 days of paid personal time.

    Legal Notice : The Company reserves the right to modify or change these benefit programs at any time, with or without notice.

    Equal Opportunity Employer : TikTok is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, pregnancy, gender identity, sexual orientation, veteran status, and any other protected status in accordance with applicable law.

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    Product Manager Platform • San Jose, CA, United States