Media Planner

Media Planner

Unlock Health breaks down the walls that healthcare providers have lived with for decades. We connect the dots across managed care and marketing so that providers can realize their missions and patients can get the right care. We've brought together the top healthcare marketing organizations to make this vision a reality, with a team of experts in managed care, technology, and ROI design.

The Role The Media Planner is a core member of the Unlock Health media team. This position is part of our Integrated Marketing Media team and will be influential in the day-to-day management of our client's media plans. This person will be assigned a specific client roster and will be responsible for developing integrated and innovative media plans inclusive of search, digital, TV, radio, print, OOH and emerging platforms. This role requires strong technical and analytical skills to interpret data related to target media consumption, competitive activity, and campaign results. The ideal candidate has a collaborative mindset and thrives in a fast-paced environment while building relationships within the agency and with our clients.

What You'll Do

• Work directly with the manager on developing and managing integrated media plans for all assigned clients
• Develop, maintain, and communicate the flowchart to agency and client teams
• Conduct target audience and competitive research and provide analysis
• Evaluate partner opportunities and create client-facing POVs
• Ensure timely creation, organization, and implementation of campaign paperwork, including flowcharts, authorizations, buying goals, IOs, and briefs
• Collaborate closely with programmatic, social, traditional buying, and trafficking teams to ensure campaign success

Ideal Qualifications

Additional Skills

Minimum Qualifications :

Perks and Benefits

About Unlock : Unlock Health redefines what a marketing and advertising agency can do in healthcare by breaking down walls that have existed for decades. We've combined the best teams in healthcare marketing to help every client live their mission to promote, maintain, and restore health. Our "super agency" approach connects creative, content, and strategy to remove the guesswork from growth, measured by ROI technology. By bringing together the top talent in the industry, we are reshaping the future of healthcare marketing.

We believe our business can only grow by including our Vision and Values in everything we do. Our hiring process is no different. We interview and hire based on our values.

Equality Opportunity Employer Statement Unlock, and its affiliate companies, is an equal opportunity employer dedicated to building an inclusive and diverse workforce. We provide equal employment opportunities without regard to an applicant's race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.