Associate Brand Manager (Leadership Development Program) - Minneapolis, MN

Associate Brand Manager (Leadership Development Program) - Minneapolis, MN

At General Mills, Brand Management is at the heart of our business. Our Brand Management Leadership Development Program (BLDP) is designed to cultivate the next generation of brand leaders by offering multiple Associate Brand Manager (ABM) rotations across our North America & Pet Segment businesses. Through a structured learning curriculum, hands-on experience, and direct ownership of multi-million-dollar brands, ABMs in the BLDP gain critical brand leadership skills to build brands, run businesses, and lead teams-preparing them for future leadership roles. As an ABM, you will lead teams across functions, make high-impact business decisions, and develop innovative brand marketing strategies that drive growth and brand equity. To support a strong onboarding experience and set participants up for success in the competitive BLDP, we are requiring individuals to be located with their teams in Minneapolis. Given the fast-paced nature of the program and frequent transitions (typically every 12-18 months), this location is essential for building relationships, accelerating development and integrating seamlessly into the broader business. Relocation benefits will be provided for those selected to join the BLDP who are not currently based in Minneapolis. Given that collaboration is critical to the success of our team members, our teams, and our business, the expectation for this role will be to work in the office on Tuesdays, Wednesdays, and Thursdays each week. Our policy allows flexibility for the reality of business and personal schedules. Monday and Friday are flexible regarding your work location.

What You'll Do :

• Build Brands : Develop and execute brand strategies that connect with consumers through modern marketing approaches. Work closely with Consumer Insights to uncover trends and identify innovative business opportunities. Lead purpose-driven brand-building initiatives that align with growth strategies.
• Run Businesses : Own and manage P&Ls, driving revenue growth, profit, and market share. Influence key decisions across the 4Ps-Product, Price, Place, and Promotion. Oversee demand planning and forecasting by leveraging business insights. Lead product innovation and commercialization initiatives that drive brand success.
• Lead Teams : Act as the hub of the wheel, leading cross-functional teams across sales, R&D, finance, and operations. Partner with Sales to develop compelling customer strategies that drive category growth. Execute brand-building, innovation, and business model ideas that shape the future of our brands.

What We're Looking For :

Why Join General Mills?

Additional Considerations :

Company Overview :

We exist to make food the world loves. But we do more than that. Our company is a place that prioritizes being a force for good, a place to expand learning, explore new perspectives and reimagine new possibilities, every day. We look for people who want to bring their best - bold thinkers with big hearts who challenge one other and grow together. Because becoming the undisputed leader in food means surrounding ourselves with people who are hungry for what's next.

The salary range for this position is $91900.00 - $153300.00 / Annually. At General Mills we strive for each employee's pay at any point in their career to reflect their experiences performance and skills for their current role. The salary range for this role represents the numerous factors considered in the hiring decisions including, but not limited to, educations, skills, work experience, certifications, etc. As such, pay for the successful candidate(s) could fall anywhere within the stated range. Beyond base salary, General Mills offers a competitive Total Rewards package focusing on your overall well-being. We are proud to offer a foundation of health benefits, retirement and financial wellbeing, time off programs, wellbeing support and perks. Benefits may vary by role, country, region, union status, and other employment status factors. You may also be eligible to participate in an annual incentive program. An incentive award, if any, depends on various factors, including, individual and organizational performance.

General Mills is an Equal Employment Opportunity Employer. Women, minorities, veterans and individuals with disabilities are encouraged to apply to any General Mills employment opportunities.