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Director of Performance Marketing
Director of Performance MarketingVirtualVocations • Amarillo, Texas, United States
Director of Performance Marketing

Director of Performance Marketing

VirtualVocations • Amarillo, Texas, United States
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A company is looking for a Director of Performance Marketing.

Key Responsibilities

Manage paid search and emerging channels to optimize CPA and identify growth opportunities

Oversee an 8-digit paid marketing budget and measure effectiveness against business KPIs

Lead and develop a high-performing team while collaborating with cross-functional teams and external partners

Required Qualifications

8-10 years of experience in paid digital advertising, with at least 4 years in SEM and 3 years in app marketing

4-6 years of people management experience with strong leadership skills

Advanced proficiency in Excel and knowledge of digital marketing tools such as Google Ads and Facebook Business Manager

Bachelor's degree in Marketing, Business, Analytics, or a related field preferred

Ability to analyze trends and turn insights into actionable strategies

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Director Of Marketing • Amarillo, Texas, United States