Sr CRM Lifecycle Manager

Customer Journey Manager

At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you'll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.

This role is responsible for owning and optimizing the end-to-end customer journey across email, in-app messaging, SMS, WhatsApp, and push notifications. You will sit at the intersection of strategy, operations, and customer experience, focused on driving engagement, maximizing customer value, and driving measurable business impact. You'll operate with a high degree of ownership and independence, collaborating cross-functionally to identify key moments in the customer journey. You have a track record of crafting thoughtful campaigns that deepen relationships and optimizing performance through data and experimentation.

This role is a hybrid position Some roles require an office while others may be done remotely. This position is considered hybrid, allowing for a combination of remote work and in-office collaboration. Qualified applicants must live within commuting distance of our Seattle or Boston office locations.

Key Responsibilities

Lifecycle Strategy

• Own the end to end strategy and campaign / program design of lifecycle marketing campaigns. You know how to onboard a new customer, keep them engaged, and win them back if necessary. Walking the line between providing customer value and driving business impact is a territory you know well.
• Design effective customer journeys using marketing automation, segmentation, and personalization capabilities. Experience with Braze preferred.
• Partner with Analytics and leverage voice of the customer data to identify high-value customer behaviors and opportunities to drive incremental revenue / engagement through messaging.
• Propose innovative solutions to customer pain points, leveraging qualitative and quantitative data to inform plans.
• Drive new initiatives to increase conversion and engagement, with ongoing optimization through experimentation.
• Harness technology for personalization at scale, using AI, APIs, machine-learning models, customer insights and behavioral data to improve customer relevancy and impact.

Campaign Planning & Execution

Optimization & Insights

Cross-Functional Collaboration & Leadership

Basic Qualifications

Preferred Qualifications

Your profile will be reviewed and you'll hear from us once we have an update. At Sonos we take the time to hire right and appreciate your patience.

The base pay range for this role based on geographic location is $119,000 and $148,400. The specific pay offered will depend on the candidate's geographic location, as well as qualifications and experience. We apply geographic pay differentials based on the cost of labor in the market. Employees in high-cost locations may be compensated at the upper end of the range, while those in medium or low cost markets may be compensated at the lower end of the range. Your recruiter can provide more details about the specific salary range for your location during the hiring process.

Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.

We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees. Regular full time employees in the US are eligible for benefits on day one, including : Medical, Dental, and Vision Insurance; A 401(k) plan with company matching and immediate vesting; An Open Time Off policy (OTO) so you have maximum opportunity to disconnect and recharge, with no tenure-based vacation accruals required; 80 hours of sick time upon hire, refreshed annually; Up to 12 paid holidays per calendar year; Sonos offers a generous paid leave program for new parents or to care for a family member with a serious health condition, as well as short- and long-term disability for your own medical condition; Company-paid Disability, Life, and AD&D Insurance; Voluntary benefits, including Voluntary Life, AD&D, Accident, and Pet Insurance; Mental health benefits to support your holistic well-being; A generous employee discount program & Sonos Radio HD - on us!

Notice to U.S. Job Applicants : Sonos is an equal opportunity employer. We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics. Sonos is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to accommodations@sonos.com and let us know the nature of your request and your contact information.