Director Of Digital Media
POSITION SUMMARY
Under the supervision of the Vice President of Communications and Grants, the Director of Digital Media serves as lead digital strategist for the organization, supports strategic communications and marketing initiatives and works on a variety of outreach and communications projects that will advance the missions of Elizabeth Seton Children's Foundation (ESCF), Elizabeth Seton Children's Center (ESCC), Elizabeth Seton Children's School (ESCS) and Elizabeth Seton Children's Rehabilitation Center (ESCRC). This individual will help ensure the Elizabeth Seton Children's family of organizations is viewed as an excellent and innovative provider of care, education and hope for children and young adults who live with some of the most challenging medical conditions on earth.
ESSENTIAL JOB FUNCTIONS & RESPONSIBILITIES
Every effort has been made to identify the essential functions of this position. However, it in no way states or implies that these are the only duties you will be required to perform. The omission of specific statements of duties does not exclude them from the position if the work is similar, related or is an essential function of the position.
Digital and Social Media Communications & Marketing
- Establishes and implements digital strategy to grow engagement and conversions across the website, email marketing and social media platforms
- Creates and executes a content calendar that activates and advances the brand
- Sources stories of success and good news throughout Elizabeth Seton Children's and develops content for digital and social media, which may include : conducting interviews, writing articles, social media posts and captions and obtaining photo / video
- Advises the Vice President of Communications and Grants and leadership on messaging
- Supports major marketing efforts such as digital marketing, website redesign, etc. and participates in related organization-wide initiatives including strategic planning and various high-level department meetings and committees
Digital & Social Media Management
Manages the operations of all social media platforms (Facebook, Instagram, Twitter, LinkedIn and YouTube)Curates and maintains the organization's online reputationDeftly captures organic photo and video contentIdentifies social media collaboration opportunities with community leaders and brand-safe influencersMaintains the website with the most up-to-date content and partners with the webmaster on updates to look, feel and functionalityAnalytics & Reporting
Tracks and reports on digital and social engagement with high-level notes on data and performance metricsMakes strategic recommendations to the team based on best practices, user engagement, "social listening" and trendsCollaboration & Creative Partnerships
Collaborates with the organization's PR counsel, graphic designers, photographers and videographers, as well as the organization's Innovative Media Developer, to advance projectsIndependently coordinates logistics, including consents / permissions, for photo / video shootsBrand Stewardship & Organizational Support
Ensures consistent representation of the Elizabeth Seton Children's brand onlineDevelops branded materials such as PowerPoints, Canva presentations and other collateral for internal and external audiencesProvides support with Board Committee meetings, reports / decks, etc.Organizes, catalogs and manages digital assetsFundraising / Advancement
Develops on-trend, digital appeals and supporter communications to advance fundraising goalsOversees the organization's Constant Contact database to ensure consistency and effective segmentation for targeted communicationsSupplies the Advancement team with needed photo, video and digital assetsServes as an ambassador for Elizabeth Seton Children's at on and off-site events, including fundraisers, and manages photo / video for these events, such as live social mediaSupports fundraising efforts for third-party fundraising events and related committees, as requiredTalent Management
Partners with Talent Management to create compelling recruitment and employee engagement content, including ads, testimonials, flyers and moreSupports internal communications by developing content for the employee portal to inspire, inform and align staff with the missionQualifications
Education & Qualifications Requirements :
Bachelor's Degree (or higher) in a relevant field; BA in Communications, English, Marketing, Public Relations, Journalism or a similar fieldMinimum of five to seven years of professional communications experience, preferably in health care and / or the non-profit sector and a track record of successWriting samples / portfolio requiredExperience
Employee Requirements :
Highly motivated self-starter who is able to work independently, as well as collaboratively, in varied team settings and with many constituent groups including staff, Board Members, donors, program participants and other supportersExcellent writing talents with a flexibility to adapt to the voice and style of the organization and different audiencesExtremely detail-oriented with superb editing (AP Style) and proofreading abilitiesOutstanding organizational and project management skills to plan projects from concept to completionExcels at time management, multitasking, self-discipline and meeting deadlinesVery strong verbal communication and presentation skillsGreat capacity to build internal and external relationships through interpersonal communication skillsAn expert in a variety of social media platforms with the ability to track ROIVery experienced using WordPressGreat experience with Canva, Photoshop, Illustrator and / or InDesignProficient in Outlook, Word, Excel, PowerPoint, Publisher and Adobe Acrobat ProPossesses strong research skills related to communications, social media, digital media and morePhotography skills strongly preferredOnline communication diplomacy and rules of etiquette knowledge required, familiarity with copyright and privacy regulations a plusProactively approaches problem solving and possesses a solutions-oriented mindsetEnjoys creating and implementing new initiativesCommitted to life-long learning and the implementation of results-driven best practicesWorking Conditions :
Must meet or exceed all health standards and requirements for the position as established by NYS DOH and all other regulatory agencies, including adherence to safety and infection control guidelines and protocols established by Elizabeth Seton Children's.Must meet the general health requirements set fourth by the policies of Elizabeth Seton Children's, which includes a medical and physical examinationFlexibility to work remotely and extended workdays as needed, including attendance at company-sponsored events.Salary Range :
$98,000 / Yr. To $120,000 / Yr.
