Senior Marketing Channel Analyst

A company is looking for a Senior Marketing Channel Analyst.

Key Responsibilities

Manage Adobe Analytics tracking and BigQuery data warehouse systems for attribution

Own weekly dashboards and ad-hoc analysis to deliver insights to Marketing and Finance teams

Lead hold-out testing processes to improve incrementality estimates and guide teams in planning tests

Required Qualifications

Minimum of 5+ years in analytics, preferably within ecommerce or retail environments focused on acquisition channels

Bachelor's degree required, or equivalent relevant experience

Advanced skills in MS Suite, Excel, Tableau, PowerBI, Python, SQL, Adobe Analytics, and BigQuery

Familiarity with performance marketing channels, attribution models, and customer lifetime value analysis

Strong initiative and ability to make recommendations independently