Sales & Marketing Business Analyst (Denver)

Were looking for a data-driven, detail-oriented analyst to join our team and help power smarter decisions across Sales, Product, and Marketing. The Corporate Sales & Marketing Business Analyst will turn complex data into actionable insights, strengthen forecast accuracy, and ensure our strategies are backed by the right metrics. This role partners with leadership and cross-functional teams to drive growth and performance.

Key Responsibilities :

Sales & Program Analysis :

Analyze SKU, category, customer, and rep-level performance to spot early trends, close KPI gaps, and uncover growth opportunities.

Pipeline Health & Forecast Support :

Partner with Sales Directors to improve Salesforce pipeline tracking, validate opportunity data, ensure stage accuracy, and maintain forecast scorecards.

Promotional Shipper Performance :

Track sell-through by customer and region; work with Finance and Product to deliver post-event insights that improve future buy plans.

Customer P&L Coordination :

Gather and provide commercial-side data for customer-level P&L work, including category performance and account-specific insights.

PLR & Category Review Support :

Compile category metrics such as VPO, margin, sell-through, and unit movement for Product Line Reviews and strategic planning.

Customer Meeting Support :

Build program-level data summaries that highlight wins, opportunities, and execution improvements for key customer meetings.

Reporting & Dashboarding :

Manage recurring reports in Salesforce, Smartsheet, and Excel; partner with the Analytics team to develop Tableau dashboards.

Strategic Marketing Collaboration :

Align insights with marketing campaigns, product positioning, and promotional planning to maximize impact.

Experience / Qualifications :

Minimum of five years of experience in a full-service DSD or CPG environment.

Experience in retail category management or sales analytics strongly preferred.

Advanced Excel skills.

Proficiency in Salesforce and Tableau preferred.

Proven ability to translate data into actionable business recommendations.

Understanding of business analysis concepts and methodologies.

Excellent communication skills, with the ability to present insights clearly to varied audiences.

Highly organized, with strong time-management skills and attention to detail.

Willingness to travel periodically for team meetings and customer presentations.

Benefits and Perks :

Medical, dental, and vision insurance

Hybrid role in our newly renovated downtown Denver offices

Company paid short term disability and life insurance

Paid holidays and floating holidays

Flexible PTO

401(k) with company match

Tuition Reimbursement

Employees are paid weekly

Driven by our mission to exceed expectations through passion, performance and profitability.

Since our founding as a regional distributor of sunglasses in 1969, Strategic Retail Partners has grown into an international leader providing in-store merchandising solutions to a wide variety of retail partners and their consumers. We have built relationships with thousands of international, national, and regional retailers who rely on our customized solutions in more than 60,000+ locations across the U.S. and Canada. With warehouse facilities in several states and Route Representatives covering all regions of the country, there isn't a retail location we can't service.

SRPs mission is to exceed expectations through passion, performance and profitability. Its an exciting time for our company and if youre ready to unleash your potential to help fulfil our mission and vision, apply today.

We do not discriminate on the basis of race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran (U.S.) status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, in accordance with applicable laws.

The gross annual salary range for this position is $90,000 - $105,000 with an excellent benefits package.