Gastroenterology Regional Marketing Manager - West Region

Overview

Gastroenterology Regional Marketing Manager - West Region role at AbbVie .

This role is field-based, and candidates should live within a reasonable distance from the primary city. The geography includes the following locations : Los Angeles, CA; San Diego, CA; San Francisco, CA; Seattle, WA; Portland, OR; Salt Lake City, UT; Las Vegas, NV; Denver, CO.

Base pay range

$121,000.00 / yr - $230,000.00 / yr

Responsibilities

• Strategic Marketing
• Lead projects compliantly and effectively through the promotional review process to deliver high-quality work in a timely fashion (meets deadlines). Ensures that regulatory guidelines and AbbVie processes are followed.
• Manage strategy, execution and budgeting for national and regional conventions, External Expert consulting, advisory boards, and commercial peer-to-peer education programming.
• Continually applies knowledge and evaluates the effectiveness of key marketing tactics, making strategic recommendations to leadership on opportunities for brand optimization.
• Provide in-depth insights based on the brand’s key business questions to inform marketing strategy, resource optimization and tactic development that drives brand performance.
• Lead partnerships with field leadership in the assigned geography to optimize pull-through of marketing strategies.
• Understand geographical market drivers, competitive landscape, provider dynamics and competitive intelligence in the assigned geography.
• Coordinate the direction and deliverables of multiple external vendors and internal departments including Agency Partners, Marketing, Market Research, Legal, Regulatory, Medical Affairs, Office of Ethics and Compliance, and IT.
• Thought Leader Engagement
• Identify, build, and strengthen commercial relationships with External Experts, emerging leaders, and relevant patient and professional associations within the assigned geography.
• Develop regional engagement plans for External Experts and ensure consistent tactical execution throughout the year to drive key marketing engagement.
• Demonstrate in-depth understanding of external and internal drivers across multiple stakeholder groups and connect AbbVie’s Integrated Brand Teams on opportunities for collaboration, in compliance with industry standards.

Qualifications

Talent will be hired at a level commensurate with experience.

Equal Opportunity

AbbVie is an equal opportunity employer committed to operating with integrity, driving innovation, transforming lives and serving our community. EEO statements apply. US & Puerto Rico only – learn more about equal opportunity and reasonable accommodations on AbbVie’s join-us pages.

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