Marketing Communications Specialist

Overview

UnityPoint-St Luke's Hospital

Full-Time

Days

The Marketing Communications Specialist defines comprehensive communications and marketing strategies that support UnityPoint Health's mission and vision. Provide leadership, consultation and expertise in one or more key functional areas of marketing, public relations and / or communications :

• Media relations
• Public relations
• Special events
• Marketing
• Internal communications

Why UnityPoint Health?

At UnityPoint Health, you matter. We're proud to be recognized as a Top 150 Place to Work in Healthcare by Becker's Healthcare several years in a row for our commitment to our team members.

Our competitive Total Rewards program offers benefits options that align with your needs and priorities, no matter what life stage you're in. Here are just a few :

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• Expect paid time off, parental leave, 401K matching and an employee recognition program .
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• Dental and health insurance, paid holidays, short and long-term disability and more. We even offer pet insurance for your four-legged family members.
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• Early access to earned wages with Daily Pay, tuition reimbursement to help further your career and adoption assistance to help you grow your family .

With a collective goal to champion a culture of belonging where everyone feels valued and respected, we honor the ways people are unique and embrace what brings us together.

And, we believe equipping you with support and development opportunities is a vital part of delivering an exceptional employment experience.

Find a fulfilling career and make a difference with UnityPoint Health.

Responsibilities

Essential Functions / Responsibilities :

• Identify specific communication goals, objectives and evaluation methods and provide recommendations to establish creative direction.
• Develop strategic and imaginative communication plans, managing and overseeing the details of project from start to finish.
• Build effective relationships with the media and / or community contacts and internal stakeholders.
• Work with departments across the region on activities to achieve business and market goals.
• Contribute to the successful creation of marketing campaigns.
• Manage projects that support communications or marketing efforts.
• Manage marketing budgets for service lines and all special events.
• Determine need for community events, programs or seminars. Plan for, promote, coordinate, implement and evaluate.
• This position may be assigned a specific mission to address in an emergency situation to assist in disaster response and recovery as part of the Hospital Emergency Incident Command System. Situations of a critical nature may require an individual to perform multiple tasks until additional support can be obtained.
• Performs functions other than described due to extenuating circumstances.

Qualifications

• Education : Bachelor's degree required with emphasis in journalism, communication, public relations or marketing. Master's degree or Accreditation (APR) preferred.
• Experience : 3-5 years professional experience in communications, marketing, public relations, advertising, journalism or related field required.
• License(s) / Certification(s) : Valid driver's license when driving any vehicle for work-related reasons.
• Knowledge / Skills / Abilities : Excellent verbal and written communication skills. Demonstrated creative ability with regard to writing, promotions, advertising and strong editing skills. Knowledge of current trends and techniques in marketing, public relations, media relations, advertising and social media. Demonstrated leadership skills required. Skilled in project management, event planning, managing multiple projects for delivery in a timely manner and within the fiscal budget. Requires highly developed communication skills to effectively work with all levels of management throughout the UnityPoint Health - St. Luke's, its subsidiaries and affiliates. Excellent academic credentials with a track record of professional accomplishments, which demonstrate superior performance, leadership and vision. Ability to work as a team member, creating and maintaining effective working relationships. Ability to understand and apply guidelines, policies and procedures.
• Other : Proficient in word processing, spreadsheet and presentation software, and Outlook.