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Chief Marketing Officer
Chief Marketing OfficerW.R. Berkley • Los Angeles, CA, US
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Chief Marketing Officer

Chief Marketing Officer

W.R. Berkley • Los Angeles, CA, US
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Chief Marketing Officer (CMO)

The Chief Marketing Officer (CMO) is a key member of the executive leadership team, responsible for driving customer acquisition, engagement, and retention across both B2B2C and D2C channels. This role will lead the development and execution of integrated marketing strategies that support brand partner distribution, funnel performance optimization, product development and innovation, and lifetime customer value. The CMO will oversee brand, performance marketing, consumer research, and lifecycle marketing, while championing data-driven decision-making and personalization.

This role is critical in building a scalable marketing engine that supports upsell, cross-sell, and renewal strategies, leveraging paid media, CRM, and digital platforms to deliver measurable business outcomes.

Marketing Strategy & Leadership

  • Define and execute a comprehensive marketing strategy aligned with business goals and distribution models.
  • Lead brand development, positioning, and messaging across all channels.
  • Build and mentor a high-performing marketing team with expertise in digital, brand, and lifecycle marketing.

Consumer Research & Insights

  • Lead consumer research initiatives to understand customer needs, behaviors, and preferences.
  • Translate insights into actionable strategies for product development, messaging, and engagement.
  • Monitor market trends and competitive landscape to inform positioning and innovation.

    • Performance Marketing & Acquisition

  • Optimize acquisition funnels for both B2B2C and D2C models.
  • Manage agency relationships and media budgets to maximize ROI.
  • Oversee paid media strategy including search, social, display, and affiliate channels.

    • Customer Engagement, Retention & Growth

  • Develop and execute lifecycle marketing programs to drive upsell, cross-sell, and retention.
  • Own CRM strategy including segmentation, personalization, and automation.
  • Partner with product and service teams to enhance customer experience and loyalty.

    • Data, Technology & Measurement

  • Implement marketing analytics and attribution models to measure performance and inform decisions.
  • Leverage MarTech platforms (e.g., Segment, Braze, Google, CRM) to enable scalable, personalized marketing.
  • Ensure marketing operations are efficient, compliant, and aligned with business systems.

    • Cross-Functional Collaboration & Leadership

  • Collaborate with product, operations, technology, and sales teams to align marketing with business priorities.
  • Represent marketing in board meetings, strategic planning sessions, and partner discussions.
  • Foster a culture of innovation, accountability, and customer-centricity.

    • Qualifications

  • Bachelor's degree in Marketing, Business, Communications, or a related field.
  • 15+ years of progressive marketing leadership experience, ideally in insurance, fintech, or consumer services.
  • Proven success in B2B2C and D2C marketing models, including digital acquisition and lifecycle marketing.
  • Deep expertise in consumer research, segmentation, and personalization.
  • Demonstrated ability to build and lead cross-functional teams.
  • Strong analytical skills and experience with marketing performance measurement.
  • Deep expertise with martech platforms including CRM, CDP, and paid media tools.
  • Exceptional leadership, communication, and cross-functional collaboration skills.

    • Additional Company Details

    We do not accept any unsolicited resumes from external recruiting agencies or firms. The company offers a competitive compensation plan and robust benefits package for full time regular employees. The actual salary for this position will be determined by a number of factors, including the scope, complexity and location of the role; the skills, education, training, credentials and experience of the candidate; and other conditions of employment.

    Sponsorship Details

    Sponsorship not Offered for this Role

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    Chief Marketing Officer • Los Angeles, CA, US