Adobe Lead

Job Description

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Client is reimagining how we connect with members—making every interaction smarter, more personalized, and more scalable. As the Lead Experience Architect – Adobe Journey Optimizer & NBA Enablement, you’ll play a critical role in shaping that future. You’ll design reusable journey blueprints and decisioning logic frameworks that empower agile pods to deliver timely, relevant, and compliant communications across channels.

This role blends strategic experience design with hands-on platform enablement. You’ll work across marketing, IT, data science, and personalization teams to ensure journey structures are not only aligned with business goals but also optimized for real-time personalization, experimentation, and enterprise scalability.

Title : Adobe Lead

Location : REMOTE

Duration : 12+ months Contract

USC, GC Only

Video Interview

Role Responsibilities

Journey Architecture & Blueprinting

Design scalable, reusable journey components and logic frameworks aligned with AJO capabilities and business requirements.

Create high-level journey blueprints that support NBA logic, personalization, and multichannel orchestration.

Ensure consistency and feasibility across pods and use cases.

Pod Enablement & Design Support

Act as a design lead across agile pods, validating journey logic and supporting AJO builders.

Provide reusable templates, documentation, and guidance to accelerate pod-level execution.

Promote consistency across pods while enabling flexibility for experimentation and variation.

AI Enablement & Optimization

Collaborate with data science and personalization teams to embed NBA logic into journey design.

Support multivariant testing strategies and adaptive content delivery.

Monitor performance and recommend design optimizations based on engagement data.

Cross-Functional Collaboration

Partner with Customer Lifecycle Marketing Strategists, Adobe consultants, IT, and NBA stakeholders to align on experience design standards and journey logic.

Collaborate with agile pods, personalization teams, and data science to ensure journey blueprints are feasible, scalable, and aligned with enterprise goals.

Provide reusable templates, logic frameworks, and documentation to support AJO builders and accelerate enablement across teams.

Contribute to governance frameworks for journey logic, personalization rules, and compliance.

Required Qualifications

Bachelor’s degree in Experience Design, Marketing, Information Systems, or a related field—or equivalent work experience

5+ years in experience architecture, customer journey design, or marketing technology.

Deep understanding of Adobe Journey Optimizer (AJO), Real-Time CDP, and NBA decisioning platforms.

Proven ability to design scalable, reusable journey frameworks and logic structures.

Strong collaboration skills across agile pods, data science, engineering, and marketing strategy teams.

Familiarity with multichannel personalization, compliance (HIPAA, TCPA), and consent frameworks.

Experience working in agile environments and collaborating across pods

Preferred Qualifications

Experience supporting MarTech platform migrations or platform enablement initiatives

Familiarity with NBA experimentation frameworks and multivariant testing strategies

Background in healthcare, insurance, or other regulated industries

Exposure to scaled agile frameworks (e.g., SAFe, LeSS)

Certification in Experience Design, Product Management, or Marketing Technology

Experience collaborating with data science and engineering teams on personalization logic

Knowledge of consent and preference management frameworks and their impact on journey design