Retail Marketing Manager

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Retail Marketing Manager

Job Summary

The Marketing Manager is responsible for leading the center's marketing plan in support of the property's strategic goals. The Marketing Manager will ensure JLL's marketing platforms (Marketing for Leasing, Marketing for Sales, Marketing for Revenue), tools and Core Practices are effectively employed to drive results and maximize client satisfaction.

Job Responsibilities

Marketing Strategy Development & Management

Development of the annual marketing plan for the property based upon the center's strategic goals

Creation of an annual marketing budget to support the marketing plan; ongoing monitoring of the marketing budget; monthly reforecasting and adjustment as needed to meet year-end projections

Other responsibilities include analysis of center sales and statistical data, financial reporting, on-property events and activations, public relations, media buying, traditional and digital media management, program results documentation and general administrative duties

Marketing Strategy Implementation

Develop and effectively execute sales promotions, special events and internal and external communication strategies to drive tenant sales; include retailers, as appropriate and deliver it through an annual calendar of events and communications

Establish an ongoing partnership with tenants to maximize individual store sales through retailer communications / sales promotions / visual merchandising, especially with tenants identified as "key retailers"

Work with Regional Marketing Manager to identify and implement all appropriate corporate programs applicable for the center

Effectively manage the center's digital media programs (social media, mobile, web), as applicable, including management of a digital media agency

Effectively utilize market and consumer research to develop the center's marketing plan and support the leasing efforts

Partner with the leasing team to support the leasing efforts by compiling relevant information and creating professional, compelling sales materials

Maintain a thorough knowledge of the trade area including all competitive properties, market and customer demographics and available media

Partner with specialty leasing to develop and implement local and corporate ancillary income opportunities to generate additional revenue for the property

Review monthly sales reports to ensure a thorough knowledge of retailer sales; track key retailer and category trends

Cultivate and maintain an appropriate level of involvement in community activities, professionally representing the property and JLL

Develop an ongoing public relations action plan as needed; send out press releases; track publicity

Follow corporate policies and procedures for all programs and events

Complete special assignments as directed by the General Manager and / or Regional Marketing Manager

Provide Superior Client Service

Collaborate with property team and regional resources to achieve client-driven property business goals while ensuring that JLL's Core Practices are followed

Communicate with the client and regional team members as needed or required. Elements of communication to the client and team members may vary and could include sales narrative, key retailer report, results of marketing for leasing, sales and alternative revenue efforts

Leadership, Motivation and Development

Serve on JLL marketing taskforce as assigned by Regional Marketing Manager

If applicable, provide constructive feedback, regular coaching, and career development input throughout the year to help employees achieve performance objectives and develop their professional skills and capabilities

Schedule and manage day-to day operations of the Customer Service Center (where applicable)

Skills and Knowledge

Complete knowledge of Microsoft Office Products :

Excel, Word, PowerPoint

Ability to learn employer specific web-based software systems

Knowledge of marketing fundamentals and market research

Excellent interpersonal communication skills (verbal and written)

Special event coordination and management experience

Ability to multi-task

Sales / negotiation skills a plus

Experience in managing budgets

Flexibility to work varied schedules including weekends and evenings

Strong team player

Education / training-

bachelor's degree in marketing or related field

Years of relevant experience -

3-5 years in retail, marketing, advertising, hospitality or comparable business experience

Physical work requirements / conditions

• Walking the property up to several times per day; event set-up / tear down; sign installation; light lifting

Location :

On-site -Clearwater, FL

If this job description resonates with you, we encourage you to apply, even if you don't meet all the requirements.

We're interested in getting to know you and what you bring to the table!

Personalized benefits that support personal well-being and growth :

JLL recognizes the impact that the workplace can have on your wellness, so we offer a supportive culture and comprehensive benefits package that prioritizes mental, physical and emotional health. Some of these benefits may include :

401(k) plan with matching company contributions

Comprehensive Medical, Dental & Vision Care

Paid parental leave at 100% of salary

Paid Time Off and Company Holidays

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If you need a reasonable accommodation because of a disability for any part of the employment process - including the online application and / or overall selection process - you may email us at accomodationrequest@am.jll.com. This email is only to request an accommodation. Please direct any other general recruiting inquiries to our Contact Us page >

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Accepting applications on an ongoing basis until candidate identified.

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