Marketing Program Manager- GTM
FOCUSKPI INCPhenix City, AL, USjob_description.job_card.variable_hours_ago
serp_jobs.job_preview.job_type
- serp_jobs.job_card.temporary
job_description.job_card.job_descriptionBridge Product, Product Marketing, and customer-facing teams to ensure successful GTM execution for product launches, campaign rollouts, and messaging shifts. Break complex programs into clear, actionable workstreams and deliverables, creating and managing project plans with defined owners, milestones, and outcomes. Coordinate launch readiness programs, ensuring sellers are enabled, collateral is aligned to customer segments, and lead hand-off processes are clear and effective. Drive structured feedback loops from Sales, Success, and Support into Product and Marketing, translating field learnings into roadmap influence and messaging iteration. Partner with MarketingOps and RevOps to update lead routing, scoring logic, and campaign tagging in response to evolving GTM strategies. Support campaign alignment initiatives, working with Marketing to validate personas, test messaging efficacy, and optimize the buyer journey from awareness to conversion. Develop SOPs and toolkits to support repeatable launch processes, segment-specific positioning, and sales-facing program materials. 5-7 years of experience in GTM operations, sales programs, or cross-functional program management, ideally in a B2B SaaS or technology environment. Proven ability to structure ambiguous problems into actionable work, manage complex cross-functional initiatives, and deliver measurable outcomes. A strategic mindset with a bias toward ownership and decision-makingyou know how to ask the right questions, synthesize input, and move programs forward even in the face of ambiguity. Excellent project management and communication skills - you can manage multiple workstreams and synthesize complexity for diverse stakeholders. Familiarity with systems and tools such as Salesforce, Marketo, LeanData, and Outreach, and how they can be leveraged for improved operations. Strong bias for action, with a collaborative approach and an ability to influence without authority. No C2C resumes are considered
Job Description
Job Description
FocusKPI is seeking a GTM Program Manager to join one of our clients, a high-tech SaaS company.
The GTM Architecture & Operations team is the connective tissue between Commercial Strategy, Sales, Customer Success & Support, Marketing, and Product. Sitting in the Commercial Strategy and Operations function, this team advocates for the customer-facing organizations in strategy discussions, representing their unique needs and constraints, determining how high-level decisions will impact these organizations, and overseeing the implementation of the solutions.
As the GTM Program Manager, Top of Funnel, you will drive alignment and execution between Marketing and Sales to ensure top-of-funnel strategies are designed and delivered effectively. Youll be responsible for operationalizing lead generation initiatives, enabling the field to act on a high-quality pipeline, and maintaining feedback loops that inform future campaigns.
This is a highly cross-functional role that sits at the intersection of marketing execution, seller readiness, and strategic GTM planning. Youll play a critical role in ensuring that new campaigns, launches, and top-of-funnel programs are actionable, measurable, and aligned with the needs of our customer-facing teams.
Work Location : Remote - anywhere in the US; Client location : San Francisco, CA
Duration : 12-month contract with potential to extend or convert depending on the candidate's performance and needs
Pay Range : $50 / hr to $57 / hr
- No C2C resumes are considered
Responsibilities :
Requirements :
Thank you!
FocusKPI Hiring Team
Founded in 2010, FocusKPI, Inc. (FocusKPI) is a data science and technology firm specializing in predictive analytics practice and methodologies. FocusKPI is a US company headquartered in Silicon Valley, California, with an East Coast office in Boston, Massachusetts.
NOTICE : Please be aware of fraudulent emails regarding job postings, job offers and fake checks. FocusKPI's recruiting team will strictly reach out via @focuskpi.com email domain. If you have received fraudulent emails now or in the past, please report it to https : / / reportfraud.ftc.gov / .
The domain @focuskpijobs.com is fraudulent and not related to FocusKPI. Please do not not reply or communicate to anyone with @focuskpijobs.com.
This is a remote position.
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Marketing Program Manager • Phenix City, AL, US
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