League Growth Marketing Manager

League Growth Marketing Manager

At RCX Sports, we proudly serve as the premier youth sport operating partner for the NFL, NHL, MLS, MLB, NBA, and WNBA. We provide officially licensed uniforms, comprehensive resources, and dedicated support, empowering league operators to run the very best youth sports leagues and events in their communities.

Our mission is grounded in the transformative power of sports. We're dedicated to ensuring every child has the opportunity to play the game they love. By empowering league operators to effectively run and maintain their programming season after season, we're committed to making youth sports accessible and inclusive for all.

As the League Growth Marketing Manager, you will be responsible for forging strong partnerships with the RCX Growth department and key external organizations, including YMCAs and Parks & Recreation departments. Your role will involve assessing the specific needs and goals of these organizations to tailor our approach effectively. You will develop and implement comprehensive marketing campaigns designed to attract new league operators and recruit strategic stakeholders for national organizations. This will include conducting market research, identifying target demographics, and creating engaging promotional materials. Additionally, you will collaborate with local community leaders and stakeholders to ensure our initiatives resonate with potential league operators, ultimately driving growth and participation in our programs.

Job Responsibilities :

• Marketing Strategy : Design and implement comprehensive growth marketing strategies aligned with partnership strategies and overall growth objectives, ensuring effective co-branded initiatives.
• Lead Generation : Create targeted campaigns across digital channels to attract potential clients and generate qualified leads for the sales team.
• League Growth Partnership : Work closely with the League Growth team to establish and manage relationships with and understand needs and pain points of national organizations like YMCAs, Parks & Recs, and Boys & Girls Clubs and tailor marketing efforts to address these challenges effectively.
• Content Development : Oversee the creation of engaging marketing campaigns tailored for these organizations, focusing on community engagement and program awareness.
• Analytics and Reporting : Monitor, analyze, and report out on partnership campaign performance metrics, providing actionable insights for continuous improvement and optimizing collaboration with national organizations.
• Market Research : Conduct market research to identify trends, opportunities, and competitors in the youth sports industry.
• Customer Feedback : Gather and analyze customer feedback to inform marketing strategies and enhance product messaging.
• Leadership : Mentor, train, and develop junior marketing team members. Oversee the League Growth Marketing efforts in collaboration with the Director of Marketing and the Digital, Content, and Creative Marketing teams.

Minimum Qualifications :

More about the role :

Benefits & Perks :

Equal Employment Opportunity Statement :

RCX Sports is proud to be an equal opportunity employer. It is our policy to provide equal employment opportunities to all qualified applicants and team members without regard to their race, color, religion, sex, sexual orientation, age, national origin, disability, citizenship, veteran status, genetic information or any other status protected by applicable federal, state or local law. We will make reasonable accommodations when necessary for team members and applicants with disabilities or handicaps, provided the individual is otherwise qualified to perform the job's essential functions. Likewise, RCX Sports will comply with all legal requirements relating to accommodating religious beliefs and practices. If you believe that you require an accommodation, please contact Human Resources.

Applicants must be currently authorized to work in the United States on a full-time basis. Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.